Jessica

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About Jessica Wegmann

Jessica is a Digital Account Manager at Onimod Global; Google Adwords Certified and a regular contributor to the Onimod Global blog.

Ending the War Between Finance and Marketing Departments in Your Company

By | 2017-10-19T20:23:17+00:00 October 19th, 2017|

There are many important areas of a business. These areas are very familiar with the natural give-and-take between them, but none seem to struggle quite as much as the departments of finance and marketing. Return on Investment The goals that the financing department abides by are to save money for the business, and invest money [...]

Marketing Strategy Advice From Forbes Contributors

By | 2017-10-12T21:13:03+00:00 October 12th, 2017|

We have compiled articles discussing marketing strategy that have been published on Forbes over the last couple of weeks. While we offer plenty of our own digital marketing advice here at Onimod Global, it never hurts to get another perspective. So, what do the experts have to say about building up a successful marketing strategy? [...]

Women to Watch in the Digital Marketing Industry

By | 2017-10-10T20:33:19+00:00 October 10th, 2017|

We have already discussed the importance of women in digital marketing, but let’s take a look at how a few specific women are shaping its future. Many brands are currently shifting their target audience to include more millennials. After all, it is a huge market of potential revenue. Women & The Wall Street Journal The [...]

Digital Marketing Advice From Procter & Gamble’s Chief Brand Officer

By | 2017-10-05T20:19:58+00:00 October 5th, 2017|

Marc Pritchard, chief brand officer of Procter & Gamble, had many things to share with the attendants of the most recent ANA’s Masters of Marketing Conference. Kristina Monllos of Adweek reported on the event, and gave keen insight into Prichard’s presentation. Prichard referenced his many years of experience working with the P&G brand, and the [...]

Facebook Shows Increase in Social Responsibility Efforts

By | 2017-09-28T22:00:53+00:00 September 28th, 2017|

With more than 2 billion users, Facebook certainly has its finger on the pulse of the world. In light of many recent natural disasters, the platform is looking for ways in which it can help those in need. Puerto Rico Mark Zuckerberg, Facebook co-founder and CEO, made a post announcing that a team of representatives [...]

How Pinterest Expects to Increase Revenue by $200 Million This Year

By | 2017-09-21T20:30:25+00:00 September 21st, 2017|

Pinterest is quite new to the world of advertising. 2017 marks the third full year that Pinterest has offered their Promoted Pins to advertisers. Such pins allow advertisers to promote their products and services alongside of a user’s normal featured pins. Revenues On The Rise These sponsored pins began in 2015, and generated $100 million [...]

Is Your LinkedIn Account Reaching Its Full Digital Marketing Potential?

By | 2017-09-19T19:48:39+00:00 September 19th, 2017|

Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by MarketingProfs. So, you definitely need to be asking yourself, how does your LinkedIn account compare to the competition? [...]

What Google’s Algorithm Adjustment Means for Digital Marketing

By | 2017-09-15T19:19:19+00:00 September 15th, 2017|

Nearly every digital marketer in today’s society utilizes Google as a primary form of advertisement. With more than 6.5 billion searches being made each day, the need to rank well on Google’s search results page is imperative. Whether you are optimizing a website to rank well on its own, or spending a few dollars through [...]

The Important Role of Women in Digital Marketing

By | 2017-09-18T07:58:35+00:00 September 12th, 2017|

It has become very apparent in recent years that women are being slighted in many ways because of their gender. According to PayScale, women earn 76 cents for every dollar earned by their male counterparts. Digital marketing is no exception to these unfair circumstances. A Digital Skills Gap Report released by the Digital Marketing Institute [...]

5 Simple Ways to See if Your AdWords Account is in Trouble

By | 2017-09-15T19:34:33+00:00 September 8th, 2017|

Google AdWords is the most common form of digital advertising. The use of its search, display, and shopping networks have an incredible impact on consumers who are conducting daily searches online. Unfortunately, even the best digital marketing tools can come with potential problems and limitations. Keep reading to find out which pitfalls are most important [...]