Jessica

/Jessica Wegmann

About Jessica Wegmann

Jessica is a Digital Account Manager at Onimod Global; Google Adwords Certified and a regular contributor to the Onimod Global blog.

Unilever CMO Collaborates with Platforms for Better Digital Advertising Standards

By | 2018-02-15T21:15:50+00:00 February 15th, 2018|

Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing Topic of Conversation Procter & Gamble CMO Marc Pritchard has voiced many of these same concerns. Generally speaking, [...]

Creating a Highly Proficient Digital Company Culture

By | 2018-02-08T22:25:19+00:00 February 8th, 2018|

Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge to meeting their digital priorities. Expert Advice Statistics like the one mentioned previously have caused many corporate leaders [...]

Expert Opinions on Upcoming Super Bowl LII Ads

By | 2018-02-01T21:54:46+00:00 February 1st, 2018|

Many tune in to watch the best football players in the country face off during the Super Bowl each year, but many more tune in exclusively to watch the amazing advertisements that are shown in between in the game. Super Bowl Sunday is one of the most costly days of the year for many advertisers. [...]

“Micro-Moments” Provide Better Insight into Changing Consumer Preferences

By | 2018-01-19T18:38:38+00:00 January 19th, 2018|

There are many steps in the consumer journey. One of the most difficult aspects of marketing is understanding this journey in its entirety. It may not simply be one single ad that inspired a purchase. There may be several interactions that are going unnoticed. As consumers continually change, we marketers are faced with the task [...]

3 Highlights from the Consumer Electronics Show

By | 2018-01-12T18:53:06+00:00 January 12th, 2018|

The Consumer Electronics Show is an event for all those around the world who are passionate about the business of consumer technologies. This event garners some serious attention. With over 180,000 attendees between January 9-12, it was certainly a hotspot for many digital professionals. As always, some products and services stood out in the crowd. [...]

Pringles to Debut in Upcoming Super Bowl LII Advertisement

By | 2018-01-09T17:56:24+00:00 January 9th, 2018|

Despite being a digital marketing company, we here at Onimod Global are interested in all sorts of different marketing methods. That is why today we are taking a more traditional approach to discuss ads for the upcoming Super Bowl LII. Super Bowl Spot Cost Each year, brands compete for a coveted spot to advertise during [...]

2017 Year in Review: Digital Marketing

By | 2018-01-03T22:49:25+00:00 December 28th, 2017|

As we near the end of 2017, we recall many of the new ideas and innovations that this year brought to us. In digital marketing, there have been many changes. Digital marketing is centered around change, as it is required for this industry to live and thrive. Now we take a look at some of [...]

Digitally Transform Your Workspace

By | 2018-01-03T22:49:05+00:00 December 19th, 2017|

Digital marketing is an incredible line of work that is always changing. This profession is based on the innovative spirit of digital, which is translated into the way that digital marketers work every single day. It can be very difficult to continually reinvent the work you are doing as a digital marketer if your workspace [...]

Maximize the Potential of Your Social Video Marketing Strategy

By | 2017-12-14T21:18:09+00:00 December 14th, 2017|

Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion. Advertising Implications The world of [...]

Paid Advertising Metrics That Matter

By | 2017-12-07T21:02:57+00:00 December 7th, 2017|

There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their attention. Digital technologies have allowed advertisers much more access into the everyday life of the consumer, which is [...]