In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search advertisements through Google Maps. What’s The Difference? Google already provides location based advertisement options in addition to the […]
Spotify recently became a publicly traded company. Now that stocks are available, it is more important than ever for Spotify to prove its worth to potential investors. It has been somewhat of a mystery as to how the company managed to continue operating with a deficit of $3 billion. Spotify reported that much of this […]
Could this be the next big thing in social media? Or is it all too good to be true? The jury is still out, but the future does look considerably promising for Vero. Comparison Facebook CEO, Mark Zuckerberg was under fire again this week for the platform’s privacy policies. Zuckerberg simply stated that users all […]
More than a year ago, Instagram made a huge change to their algorithm. This change resulted in switches from chronological posts to more relevant posts that users were more likely to engage with. Many users expressed their discontent with the change, and many advertisers did as well. It was believed that the switch made it […]
Many e-commerce companies cower in fear of its industry leader, Amazon. In just a few short years this online retailer has grown to gather nearly $178 billion in 2017. Through several key strategic moves such as its recent acquisition of Whole Foods, Amazon has been able to successfully eliminate or minimize the impact of its […]
One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality is no different. Step One: Strategize Of course, digital marketing success cannot be achieved by simply setting up […]
Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate in. All of these extra people mean extra business for you. Make sure to capitalize on this huge […]
When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company. Lessons From Amazon Amazon never set out to become a brand driven by customer satisfaction. Their primary concern has always been to fulfill orders as efficiently as […]
Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing Topic of Conversation Procter & Gamble CMO Marc Pritchard has voiced many of these same concerns. Generally speaking, […]
Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge to meeting their digital priorities. Expert Advice Statistics like the one mentioned previously have caused many corporate leaders […]
