Jessica

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About Jessica Wegmann

Jessica is a Digital Account Manager at Onimod Global; Google Adwords Certified and a regular contributor to the Onimod Global blog.

Paid Advertising Metrics That Matter

By | 2017-12-07T21:02:57+00:00 December 7th, 2017|

There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their attention. Digital technologies have allowed advertisers much more access into the everyday life of the consumer, which is [...]

The Increasing Power of Instagram

By | 2017-11-30T21:29:32+00:00 November 30th, 2017|

As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram. A Brief Instagram History Instagram’s success has been gaining ground ever since the platform launched in 2010. [...]

The Final Results of Cyber Monday

By | 2017-11-28T21:36:56+00:00 November 28th, 2017|

Since its beginning in 2005, Cyber Monday has grown to become the most profitable day of the year for many online retailers. This year is particularly special, because it marks the largest online shopping day in US history, according to CNBC. By The Numbers All of the following statistics have been reported by Adobe Insights, [...]

Is Blockchain the Next Big Thing in Digital Marketing?

By | 2017-11-21T20:23:04+00:00 November 21st, 2017|

Recent use of blockchain in cryptocurrencies is leading experts to believe that its uses may go far beyond the crypto market. This technology could be utilized in many different ways, particularly in digital marketing and advertising. While it is still early, the possibilities of blockchain have caused quite a stir in the digital world. What [...]

The Importance of Digital Marketing in Business

By | 2017-11-14T22:22:58+00:00 November 14th, 2017|

Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War [...]

Optimizing Ecommerce Shopping Carts for Search and the Google Merchant Center

By | 2017-11-09T23:01:39+00:00 November 9th, 2017|

Many organizations with Ecommerce websites are concerned with how well their products are ranking organically on Google, Bing and Yahoo. That is, without any assistance from paid advertising networks. There is no doubt that these rankings are incredibly important to the organization and their product’s success, but it is not the only factor to consider. [...]

Snapchat App Debuts Pixel To Help Marketers Track Conversions

By | 2017-11-02T21:33:02+00:00 November 2nd, 2017|

Despite still being a bit young in the advertising world, Snapchat is starting to step up their game with the introduction of the new ‘Snap Pixel’. This new addition to the wildly popular social media app will give marketers incredible insight into their ad’s success rate amongst targeted consumers. What Is A Conversion Pixel? The [...]

Was Twitter’s 280 Character Limit Increase Enough to Turn a Profit?

By | 2017-10-31T18:49:22+00:00 October 31st, 2017|

There were many comments and concerns in the wake of Twitter’s most recent update of a doubled character limit. We here at Onimod Global gave our two cents on the update in our article, "Twitter Launches New 280 Character Limit: Good or Bad Move?" But the real question is, was it enough to make the [...]

How to Avoid the Most Common Millennial Marketing Pitfall

By | 2017-10-26T20:58:30+00:00 October 26th, 2017|

There is a huge, understated problem with millennial marketing that so many marketers have been ignoring. The fact of the matter is that the millennial market is huge. In 2015, Millennials surpassed the Baby Boomers as America’s largest living generation at 75.4 million people. The Simple Truth It would appear obvious that not all 75.4 [...]

Ending the War Between Finance and Marketing Departments in Your Company

By | 2017-10-19T20:23:17+00:00 October 19th, 2017|

There are many important areas of a business. These areas are very familiar with the natural give-and-take between them, but none seem to struggle quite as much as the departments of finance and marketing. Return on Investment The goals that the financing department abides by are to save money for the business, and invest money [...]