Roland

Home/Roland Smith

About Roland Smith

is a Digital Marketing Consultant at Onimod Global -

5 Ways to Increase your Organization’s Impact on Twitter

By | 2017-07-20T19:15:30+00:00 July 20th, 2017|

Consistently posting on a business Twitter account may start to feel like a meaningless and repetitive task, yet it's important to build a brand and keep audiences engaged. According to Marketing Land, there are "currently over 300 million monthly active users on Twitter, with 50% of these users being more likely to be consumers of [...]

Timing Is Everything, Especially in Digital Marketing

By | 2017-07-18T17:03:13+00:00 July 18th, 2017|

Believe it or not there are many times when digital marketing is more effective than others. Find out how to best reach your intended audience in time with this short article from Onimod Global! Yearly: Many businesses typically break down their yearly events by quarters, and this schedule is no different. This tactic helps to [...]

Snapchat’s New “Snap Map” Update: How this Impacts Marketers

By | 2017-07-17T20:31:43+00:00 July 17th, 2017|

A couple of weeks ago Snapchat introduced a new feature called the "Snap Map." This feature is almost a replication of the "Find My Friends" app, which means users can now share their location with one another. This may be an invasion of privacy to some degree, yet it'll be interesting to see how marketers [...]

3 Deadly Digital Marketing Mistakes to Avoid

By | 2017-07-14T16:55:49+00:00 July 14th, 2017|

Digital marketing is often much more difficult than many people think. You can’t just hand over a marketing department to any millennial with a laptop and a Facebook account. You need a trained professional. Onimod Global is here to help with a quick list of marketing mishaps to steer clear of. 1.) No Clear Marketing [...]

Run a Free Scan: See How Your Business is Doing Today!

By | 2017-07-13T19:25:57+00:00 July 13th, 2017|

Making sure your brand has as much online visibility as possible is essential in today's digital world. Running a FREE scan with us at Onimod Global will only benefit your organization to see how well your current online presence is to potential consumers. This will allow you to see where your business ranks on search [...]

Which Social Media Platform is best for Paid Advertising?

By | 2017-07-12T19:42:57+00:00 July 12th, 2017|

If you're an organization that utilizes social media channels for sponsored advertising, it's important to determine which platform to allocate the majority of the budget to. Facebook, Twitter, and LinkedIn all have unique advertising options and contain different types of audiences. This post will evaluate each of the three platforms and give direction on which [...]

Why Mobile Matters

By | 2017-07-12T17:06:52+00:00 July 12th, 2017|

It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users? A recent Nielsen report shows PC usage down in every demographic, while mobile [...]

How to Reach Senior Citizens Using Digital Marketing

By | 2017-07-07T20:59:32+00:00 July 7th, 2017|

Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing. By The Numbers: Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of [...]

4 Industries that Need to Prioritize Digital Marketing

By | 2017-07-06T20:34:50+00:00 July 6th, 2017|

Although digital marketing is important to utilize for any organization, there are industries in particular where the return on investment (ROI) for a conversion is substantial. A major problem is that many executives within these larger industries aren't very familiar with the concept of digital marketing and how important it has become. Listed below are [...]

Why Email Marketing is Thriving

By | 2017-07-05T21:17:23+00:00 July 5th, 2017|

As new technologies are developed, previous practices and techniques become outdated. Email marketing is different. This more traditional form of digital marketing still performs well in today’s modern environment, and here is why. The Data: An info graphic created by WebsiteBuilder gives stunning statistics about email marketing. According to the graphic, 71% of mobile purchases [...]