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About Ryan Doser

Ryan is a Digital Account Manager at Onimod Global; Google Adwords Certified and a regular contributor to the Onimod Global blog.

How To Maximize Your Company Blog To Improve Overall SEO Results

By | 2017-12-04T20:47:03+00:00 December 4th, 2017|

It's evident that blogging is important in a digitally dominated space, yet many organizations don't fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at this point. However, many fail to take advantage of blog content to increase overall organic search rankings. Listed [...]

Benefits of Pursuing a Digital Marketing Career

By | 2017-11-30T00:26:39+00:00 November 29th, 2017|

It's no surprise that career opportunities within the digital marketing industry continue to grow, especially in the larger U.S. cities. With digital marketing being the heaviest advertising route used by most organizations today, these career opportunities are flourishing. Many individuals from previous generations are unfamiliar with concepts like SEO, SEM, Social Media Marketing, Email Marketing, Website Development, [...]

4 Digital Marketing Trends to Pay Attention to in 2018

By | 2017-11-27T22:14:07+00:00 November 27th, 2017|

The scope of the digital marketing industry is constantly changing, so being able to adapt to these changing trends is a must. So far in 2017 we have seen new technologies like the IPhone X, Google Home, and other innovative products that continue to change the dynamic of marketing. Listed below are some digital marketing [...]

Digital Shopping Trends to Watch Out for this Holiday Season

By | 2017-11-20T22:07:17+00:00 November 20th, 2017|

The Holiday Season is right around the corner, and that means it's time to develop marketing strategies to prepare for the increased traffic. According to Google, "U.S. retail eCommerce sales are expected to increase 15.8% during the 2017 holiday season." Moreover, this demonstrates the impact that Holiday shopping has on businesses and the importance of [...]

Google My Business Posting Update: How This Impacts Search Results

By | 2017-11-13T21:50:44+00:00 November 13th, 2017|

Google has recently announced that there is a "posts function" now available to businesses registered with their Google My Business program. There appears to be plenty of benefits with the addition of this function, especially for local businesses who frequently compete for higher search rankings. Essentially, this post will explain the importance of Google My [...]

5 Important Questions to Ask Your Website Development Agency

By | 2017-11-08T21:36:33+00:00 November 8th, 2017|

There are numerous questions that an organization may have when outsourcing a website development project to an agency. Investing in a new website is no small expense for a business owner, so addressing any questions that arise is a must. With our previous website development work at Onimod Global, there have been many questions we [...]

4 Common SEO Myths That Marketers Should Reject

By | 2017-11-03T20:00:03+00:00 November 3rd, 2017|

When it comes to the best search engine optimization (SEO) practices, it can be difficult to know what methods are currently working and what is not. Search engine algorithms on Google, Bing, Yahoo, and others are frequently changing and this factor makes it challenging for marketers to adapt. There are numerous myths floating around about [...]

4 Tips for Selecting the Right Digital Marketing Agency

By | 2017-10-30T21:10:36+00:00 October 30th, 2017|

When it comes to making marketing decisions for an organization, it is usually a company's best interest to hire an agency in the ever changing world of digital marketing. When outsourcing these marketing efforts, selecting the right digital marketing agency for your business is critical. According to research from Capgemini Consulting "companies with a strong digital [...]

The Impact “Black Hat” SEO Practices Can Have On Reputation

By | 2017-10-23T21:54:08+00:00 October 23rd, 2017|

In today's digital world, ensuring that your company's website is highly optimized for search engines and ranks well organically for relevant search queries is a high priority. According to Search Engine Journal, "70% of the links search users click on are organic." Another intriguing statistic they mention is that "75% of all users never scroll [...]