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Is Blockchain the Next Big Thing in Digital Marketing?

By | 2017-11-21T20:23:04+00:00 November 21st, 2017|

Recent use of blockchain in cryptocurrencies is leading experts to believe that its uses may go far beyond the crypto market. This technology could be utilized in many different ways, particularly in digital marketing and advertising. While it is still early, the possibilities of blockchain have caused quite a stir in the digital world. What [...]

Digital Shopping Trends to Watch Out for this Holiday Season

By | 2017-11-20T22:07:17+00:00 November 20th, 2017|

The Holiday Season is right around the corner, and that means it's time to develop marketing strategies to prepare for the increased traffic. According to Google, "U.S. retail eCommerce sales are expected to increase 15.8% during the 2017 holiday season." Moreover, this demonstrates the impact that Holiday shopping has on businesses and the importance of [...]

The Importance of Digital Marketing in Business

By | 2017-11-14T22:22:58+00:00 November 14th, 2017|

Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War [...]

Google My Business Posting Update: How This Impacts Search Results

By | 2017-11-13T21:50:44+00:00 November 13th, 2017|

Google has recently announced that there is a "posts function" now available to businesses registered with their Google My Business program. There appears to be plenty of benefits with the addition of this function, especially for local businesses who frequently compete for higher search rankings. Essentially, this post will explain the importance of Google My [...]

Optimizing Ecommerce Shopping Carts for Search and the Google Merchant Center

By | 2017-11-09T23:01:39+00:00 November 9th, 2017|

Many organizations with Ecommerce websites are concerned with how well their products are ranking organically on Google, Bing and Yahoo. That is, without any assistance from paid advertising networks. There is no doubt that these rankings are incredibly important to the organization and their product’s success, but it is not the only factor to consider. [...]

5 Important Questions to Ask Your Website Development Agency

By | 2017-11-08T21:36:33+00:00 November 8th, 2017|

There are numerous questions that an organization may have when outsourcing a website development project to an agency. Investing in a new website is no small expense for a business owner, so addressing any questions that arise is a must. With our previous website development work at Onimod Global, there have been many questions we [...]

4 Common SEO Myths That Marketers Should Reject

By | 2017-11-03T20:00:03+00:00 November 3rd, 2017|

When it comes to the best search engine optimization (SEO) practices, it can be difficult to know what methods are currently working and what is not. Search engine algorithms on Google, Bing, Yahoo, and others are frequently changing and this factor makes it challenging for marketers to adapt. There are numerous myths floating around about [...]

Snapchat App Debuts Pixel To Help Marketers Track Conversions

By | 2017-11-02T21:33:02+00:00 November 2nd, 2017|

Despite still being a bit young in the advertising world, Snapchat is starting to step up their game with the introduction of the new ‘Snap Pixel’. This new addition to the wildly popular social media app will give marketers incredible insight into their ad’s success rate amongst targeted consumers. What Is A Conversion Pixel? The [...]

Was Twitter’s 280 Character Limit Increase Enough to Turn a Profit?

By | 2017-10-31T18:49:22+00:00 October 31st, 2017|

There were many comments and concerns in the wake of Twitter’s most recent update of a doubled character limit. We here at Onimod Global gave our two cents on the update in our article, "Twitter Launches New 280 Character Limit: Good or Bad Move?" But the real question is, was it enough to make the [...]

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