4 Statistics That Should Impact Your 2018 Online Marketing Strategy

By | 2018-02-19T22:29:56+00:00 February 19th, 2018|

2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn't fall behind in 2018. The importance of online visibility in today's digital world should never be overlooked, and it's an aspect [...]

Unilever CMO Collaborates with Platforms for Better Digital Advertising Standards

By | 2018-02-15T21:15:50+00:00 February 15th, 2018|

Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing Topic of Conversation Procter & Gamble CMO Marc Pritchard has voiced many of these same concerns. Generally speaking, [...]

3 Important Traits That Successful Digital Marketers Must Have

By | 2018-02-14T19:26:20+00:00 February 14th, 2018|

Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found [...]

Creating a Highly Proficient Digital Company Culture

By | 2018-02-08T22:25:19+00:00 February 8th, 2018|

Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge to meeting their digital priorities. Expert Advice Statistics like the one mentioned previously have caused many corporate leaders [...]

Expert Opinions on Upcoming Super Bowl LII Ads

By | 2018-02-01T21:54:46+00:00 February 1st, 2018|

Many tune in to watch the best football players in the country face off during the Super Bowl each year, but many more tune in exclusively to watch the amazing advertisements that are shown in between in the game. Super Bowl Sunday is one of the most costly days of the year for many advertisers. [...]

When is it Time to Hire a Digital Marketing Agency?

By | 2018-01-29T22:08:52+00:00 January 29th, 2018|

Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don't want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from [...]

4 Social Media Predictions For 2018

By | 2018-01-22T20:50:29+00:00 January 22nd, 2018|

The dynamic of social media is constantly changing and 2018 has the potential to be an important year for social media. After analyzing an article from Marketing Land written by Laura Collins, there are some interesting changes that could happen in the world of social media. Listed below are some social media predictions the article [...]

“Micro-Moments” Provide Better Insight into Changing Consumer Preferences

By | 2018-01-19T18:38:38+00:00 January 19th, 2018|

There are many steps in the consumer journey. One of the most difficult aspects of marketing is understanding this journey in its entirety. It may not simply be one single ad that inspired a purchase. There may be several interactions that are going unnoticed. As consumers continually change, we marketers are faced with the task [...]

5 Intriguing Digital Marketing Stats So Far in January

By | 2018-01-17T22:36:07+00:00 January 17th, 2018|

Although only a little over 2 weeks have passed by in January, 2018 has been an interesting year so far in the digital marketing world with some surprising statistics. Some of the stats listed are from Christopher Heine in his Adweek article that caught our attention. 1. Branded Content Booming on Facebook Many marketers and organizations have [...]

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