Search is changing. People are no longer relying solely on traditional search engines to find information, compare businesses, research services, or answer questions. Increasingly, they’re turning to AI-powered tools that can summarize information, recommend sources, and provide
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As AI continues to reshape how users discover information, some SEO fundamentals remain just as powerful as ever. One of them? Backlinks. Even as Google’s AI Overviews and tools like ChatGPT summarize content without always linking directly
Search used to be simple: just Google it. But in 2025, that’s no longer the default. Thanks to generative AI, users are skipping the search engine altogether. Instead of clicking through links, they’re getting direct answers from chatbots like
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