Tag Archive for: advertising strategies

The Best Small Business Advertising Strategies

First and foremost, a congratulations is in order to you and your business! The experts at Onimod Global commend you for researching the ways to grow your brand. We know you’re most likely looking for effective, low-cost solutions that will increase your traffic FAST. However, it’s also typical to have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads. This is why we recommend to bring an advertising or marketing budget into play. This way you can obtain the results that your business wants, or increase the results that you already have. Since monthly spending will be the same, you will also be able to better measure the effectiveness of campaigns that you’re running. Here are a few suggestions to jump start marketing and advertising strategies your small business should be utilizing.


Unique Audience Targeting

We know it may be hard to believe, but it’s very rare for a product to suit every person to walk the Earth. This is where audience targeting is extremely helpful and one of the primary advantages of online marketing. Your business should have a primary customer profile based on store data, and with this information you can begin to tailor your camDEpaigns accordingly. When advertising online, make sure that your ad copy and any graphic or visual is reflective of the type of customer you want to work with.


Track Your Data

Fairly self explanatory, but there is obviously no point in collecting any customer data if you aren’t using any tools to track it. Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn’t. Make this step easier on yourself by hiring us for all of your marketing services. Check out our custom digital synergy dashboards made with Google Studio!


Know When To Advertise

Spreading your budget out evenly throughout the year may seem like a wise decision, but we are here to tell you different. It’s very important to recognize your busy seasons and push heavy on your digital campaigns during this time. Depending on the type of business you run, Black Friday and Christmas have the potential to be very busy. Save some of your marketing budget for the year and dedicate it specifically to these busy seasons so you can maximize on potential customers.


More From Onimod Global 

The best part about marketing? You don’t have to do it alone. Onimod Global is here to help! Receive the most high-quality digital marketing services for an affordable rate.

Reach out to our marketing team and improve your small business performance by clicking here. We can’t wait to work with you!