For more than two decades, Google Search has worked in a familiar way: Users typed in keywords, browsed a list of blue links, clicked websites, and researched information independently. That model is changing quickly. At Google I/O
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For the past two years, marketers have debated a big question: Is AI going to replace traditional search? It’s a fair question. Platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews are changing how users discover information
Being found online used to mean ranking on Google. Today, that’s no longer enough. Search behavior has shifted from browsing links to receiving answers. AI-powered tools now summarize, interpret, and deliver information directly—often without a single click.
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