Rising to the top of Google’s search results is no simple feat, but definitely doesn’t mean you can’t win. Even if you aren’t in position 1 you’re still able to outrank it. How so? The holy grail of SEO: featured snippets.
In this post from Onimod Global’s experts, we’ll discuss what are featured snippets, what are their benefits for SEO, and how to optimize for them.
What is a featured snippet?
A featured snippet shows up as a block that contains the exact answer to your query. It’s a two to three sentence summary of text that appears at the top of Google. Featured snippets provide a fast and straightforward answer for a user’s query directly in the search results. Receiving a featured snippet is shown to result in more traffic for a given page.
The featured snippet appears to work on a more simplistic algorithm than Google’s “primary” one. This search result is significantly more influenced by simple on-page adjustments that very clearly define the topic to users and their search queries. See a simple example of a featured snippet below, allowing for users to get a fast answer to their question and also an opportunity to receive more traffic to their page.
How to optimize for the featured snippet
- Add a “what is” heading.
To start your featured snippet optimizations, you’ll want to look for a place in your content to add a “What Is [Keyword]” heading tag. This is a clear signal for Google that you have a fast and efficient information to share with a user with a specific search query. You will even notice at the top of this article, the first headline contains a “What is” statement, queuing Google to recognize information to include and what they can pull into the featured snippet.
- Use sentence structure “is”
It is very important to use an “is” statement when optimizing for featured snippets. Structuring content this way appears to act as a trigger that allows Google to easily find the text that’s relevant for the featured snippet.
- The topic must be fully explained in 2-3 sentences
Being concise is key. Feature snippets are meant to give users as much information about the topic as possible in a short amount of time.
Here are some general guidelines from Search Engine Land to follow while concisely defining featured snippets:
– The first sentence should define the topic
– The second and third sentences should describe 2-3 must-know facts about the topic
– Try to avoid using any extraneous phrasing in your definition
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