Lookalike Audiences: Essential To Converting Customers
Say hello to your new favorite social media paid campaigns weapon: lookalike audiences. These types of audiences are the best way to target a brand new set of people who may not have any experience with your service or product and still be very likely to convert. Talk about a digital advertising dream!
What exactly is a lookalike audience?
These are a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers. Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers.
Basically, an audience or group of people that looks like another audience or group of people. So simple, yet so effective!
For example, let’s say you have an email list of about 1,000 customers. You upload this list to Facebook, and they will create a list of people that look exactly like or similar to the email list you uploaded.
These are quite simple to create and implement, and consistently deliver high results. This makes them an extremely powerful marketing tool for efficiently finding high-converting users.
Why are these audiences important?
While you might have a good idea of your target audience, lookalike audiences will dig deep into your existing followers and user base to find their commonalities. Facebook leverages its massive database of customer data to make connections from your existing customers to your target audience. This will help you find highly-qualified users you previously wouldn’t have been able to reach.
Most importantly, this informed targeting optimizes your ad spend and lowers the cost per lead or acquisition in the process.
Extra Onimod Global tips
Lookalike audiences can be simple and straightforward, or more complex. Here’s a list of some additional information to keep in mind while creating your lookalike audience:
- Your audience will only include people from the country/countries you select during the creation process.
- Your source audience must contain at least 100 people from a single country in order to use it as the base for a Lookalike Audience.
- People in your source audience will be excluded from your Lookalike Audience unless you use a pixel as your source audience.
- You can create up to 500 Lookalike Audiences from a single source audience.
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