Why You Should Combine Social and SEA
Are you a PPC connoisseur or a paid social media pro? Are you neither of these things and looking for more insight on how to develop a paid digital marketing strategy? You have definitely come to the right place, as Onimod Global experts are here to share insight on both types of paid digital advertising and where it makes sense for you to invest you ad dollar.
Reasons to combine SEA and social media advertising
Why should PPC and social media ads be combined and regarded as a unit? When you combine the social media activities with PPC, you activate double the power online. Simply put: it’s a great way to increase your brand awareness and generate new leads.
1. PPC is successful: Search engine advertising that is targeted can lead to website traffic and success in just a short period of time. Use this effect to make your social media channels not only grow in following, but also in conversions.
2. Control demographics and usage: Users’ demographics cannot be controlled accurately when only using search engines. One the other hand, social media channels contain a huge collection of personal information such as photos and demographics – it’s worth using these data for PPC as well.
The journey to paid digital advertising
The journey to the goal of your paid digital advertising success is most often anything but straightforward. This is a crucial point that should always be kept in mind during your strategy process. Through being strategic with a funnel ad campaign, your customers may very often come into contact with your brand before they decide to buy. Another important note is people may already know your brand from a variety of platforms and influencers and have become aware of you in a positive way. This potential circumstance makes them more likely to click on PPC ads.
Due to all social media channels such as Facebook, Instagram and Pinterest, have become indispensable in many people’s everyday lives. They therefore offer excellent opportunities for “advertising”. Not in the traditional sense, though, but in much more creative ad formats that are meant to look native to the platform being disguised among organic content.
The difference between social media ads and PPC
Social ads are ads created for and shared on all social media platforms. Depending on the platform, the ads appear on users’ news feeds and, ideally, users will become more familiar with your brand and convert. The clearly designed Facebook ad manager will guide you through the creation of a campaign in which you act strategically and define your goals in the first step. You can create campaigns for Facebook or for Instagram.
Are you currently directing traffic from your PPC clicks only to websites or shops? Yes, that would make the most sense, because you generate the most revenue. Try something different and you may be surprised on the result: promote your social media channels through PPC. For example, make relevant content for your consumers which will lead them to wanting to consume more of your organic content.
This is where all of the success comes into play: with all of these platforms. you build a relationship with your customers and strengthen the image of your brand. The purchase of your product is not yet in the foreground of many people, if they, for example, are not yet familiar (enough) with the brand. However, if you manage to turn these people into fans of your Instagram page, their initial interest in your brand may eventually grow into a decision to make a purchase.
All in all, we recommend you to ensure their is a cohesiveness between your brand and organic content to your social media ads, and PPC advertising is just as important from a search engine perspective. In addition to paid digital advertising and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.
At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a paid digital marketing strategy or want to learn more about us? Contact us here today.