In recent years, Google has continuously made adjustments to their advertising platform specifically with their text ads on the Google Display Network (GDN). Google has now incorporated responsive display ads to create a visual for the consumer. The three critical elements of a display ad are the image, message, and design. As trusted Google Partners, Onimod Global  This checklist from Google is an excellent outline for driving the best performance for your responsive display ads.

 

1. Determine whether you’re optimizing for more efficiency or control

For more effective display ads, utilize responsive display ads. This is because responsive display ads use machine learning to ensure your ad is relevant on any space it would appear across the web.

For full creative control over your ads, use the standard image ads. This will allow you complete control over the font, colors, and the layouts of your ads.

 

2. Make your message relevant and compelling

Delivering your message at the right moment for your audience is crucial. This is why you should tailor your ads to specific stages of the purchase funnel.

Allow your audience to easily differentiate your brand versus your competition by including unique selling points, prices and promotions.

 

3. Make the most of your responsive display ads

The key to maximizing your return on the responsive display ads is to provide distinct headlines, descriptions, and images as possible.

Google recommends to start with at least 5 images, 5 short headlines and 5 descriptions. Typically, ads will see 10% more conversions at a similar CPA when you use a variety of headlines and text.

A checklist for your responsive display ad:

• Write your long headline so it can stand alone, and make full use of the character limit.
• Make your description text different from your longer headline.
• Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
• Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
• Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
• Include your logo.
• Add a dynamic feed.

Including all of these tips from Google will result in a fully optimized responsive display ad.

 

More From Onimod Global

As trusted Google partners, our expert digital marketers at Onimod Global are well-versed in responsive display ads and more! To receive a quote for our services, contact us here. We can’t wait to hear from you!