There is no doubt that voice search has arrived and is here to stay. Google Voice Search actually launched way back in 2012, however it’s only been the past 1 to 2 years that users have begun to utilize and listen to its benefits. The dynamics of SEO changes have completely shifted due to the use of voice assistants and the growing popularity of voice search in 2019. People are searching differently for things for the first time since Google came on the scene, therefore the way things can be found must also change.

 

How it affects SEO

Consumers are searching for things at a variety of times on a variety of devices.  We’re using everything from traditional desktop computers through to smart watches and, increasingly, voice search to discover new brands, find solutions to our problems and to research and buy products. Voice search has the potential to be huge for small business. 22% of voice search users are querying local business information, and this presents a great opportunity for small local business to appear on the first page of search results.

Typically these voice searches are for “near me” or other local queries, the potential for local brands is huge. Smaller businesses that may not necessarily have the budget to make their presence well known in years past can make themselves the top result for voice searches with a range of relevant questions and keywords.

 

Key Voice Search Statistics

SEO Expert Bradley Shaw shares significant statistics that display the importance of voice search in 2019:

– 58% of consumers have used voice search to find local business information within the last year
– 46% of voice search users look for a local business daily
– 27% visit the website of a local business after conducting a voice search
– 76% of smart home speaker users conduct local searches at least  once a week—with 53% performing daily searches

– 22% of smart home speaker owners have made a purchase using their device.

Voice searches aren’t just increasing, they are doing so in volume at a tremendous rate. Voice search queries are 35 times larger than they were at launch of the technology. Furthermore, statistical search analysis by ComScore which predicts that 50% of all searches will be accomplished by voice search in 2020.

More From Onimod Global

There is no avoiding voice search in 2019 or in the future, it’s time to optimize and ensure your business is performing the best it can in terms of SEO, especially for local business. Are you on the hunt for someone to help you create success for your business? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!