Google’s partnership with Wix is raising to a new level. The companies have recently announced an expanded partnership that will integrate Google My Business (GMB) directly within Wix. GMB data can now be accessed by businesses, customer interactions and manage their profile directly from Wix.
The reason Google partnered with Wix in the beginning was because of the business model. Wix’s value proposition is that they take handle the technical side of an online presence. “Back-end” type of work like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that are helpful to small businesses succeeding. This allows businesses to focus on doing what they do best.
After knowing the Wix business model, the integration of Google My Business fits in with the philosophy of making it easy to do business online. The expanded partnership with Google simplifies managing a Google My Business (GMB) profile. This gives them a very strong position in the local search industry.
The Value Of GMB Integration
The goal is to simplify the platforms removing unnecessary steps for users. The goal is that anything a business owner can do in the GMB interface, including managing their Google Search and Maps profile, can be done directly from the platform through a familiar user interface.
An update from Wix’s team says:
“Business owners can manage their Business Profiles, update their business information and hours, add photos, update their website, create posts, add attributes, respond to reviews, share Q&As, message with customers and accept bookings.
An up-to-date Business Profile is considered 2.7 times more reputable, 70% more likely to attract location visits and are 50% more likely to lead to a purchase.”
Integration With Wix
Wix already has experience integrating Google services directly into the Wix platform.
Here are some of the Google integrations already built-in:
- Google Search Console
- Google Workspaces
- Google Analytics
- Google Tag Manager
- Reserve with Google
Local Search Win
Other platforms out there can definitely help small businesses build an online presence. But there aren’t any with the full suite of marketing and business features included with a Wix account.
Wix has been making great strides with what they bring to the table for their users, including in the area of SEO. Integrating GMB into the Wix platform solidifies as a strong consideration for any business wanting to go online but without having to make significant investments hiking the steep technical learning curve. This makes them a strong contender.
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