Every business should have but one goal: to be an authority in its industry. You might think the number one goal should be gaining new customers or making more sales. Obviously, that’s what any business wants. But businesses
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If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by Google Analytics and designed
Thanks to the holidays, there are more digital marketing stats to delve into than usual. We've selected 12 of the most interesting numbers from the past seven days. 1. The Exchange Lab studied digital advertising performances on
'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting: 1. According to Salesforce Social Studio, Black Friday social conversations—via Twitter, Facebook,
It's easy to lump Cyber Monday into the Black Friday fold, but this $3 billion shopping holiday has some unique traits of its own. When discussing late-November sales, we frequently refer to the "Black Friday season." This
Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid digital marketing strategies is so high among business owners. But keeping up online means more than implementing
With the holiday season upon us with Black Friday right around the corner, it's time to super-charge your email marketing strategy. The holiday season represents a huge opportunity for marketers to connect with their audiences and drive
Search Engine Optimization is a tool to increase your visibility in the digital space. Organic Search Engine Optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. It is treated with
Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the space in the last week that we
Marketers are getting increasingly aggressive on the digital front. They are implementing innovative techniques to make their offerings more visible and appealing to the masses. To this end, it is time we seriously consider video as a
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