Entries by Klaudia Rejczak

The Secret Sauce to Engaging Digital Content in 2025 (That Most Brands Miss)

In 2025, digital content is the foundation of how brands connect with their audiences. With algorithms evolving, AI-powered personalization shaping user experiences, and attention spans shorter than ever, creating engaging content is both a challenge and an opportunity. In this blog, we’ll reveal the “secret sauce” for standing out in today’s crowded digital landscape. Beyond […]

SEO is Out. GEO is In: Why Generative Engine Optimization Is the Future

Search used to be simple: just Google it. But in 2025, that’s no longer the default. Thanks to generative AI, users are skipping the search engine altogether. Instead of clicking through links, they’re getting direct answers from chatbots like ChatGPT, Claude, and Perplexity. This new behavior is upending everything we know about Search Engine Optimization […]

The ROI Showdown: Traditional Marketing vs. Digital Advertising

In an era driven by data, hyper-personalization, and real-time results, the marketing world has never been more focused on ROI. Businesses of all sizes are reevaluating their strategies, weighing the legacy of traditional marketing against the agility and precision of digital advertising. But which channel truly delivers better return on investment in 2025? In this […]

Google Ads vs. Meta Ads: How to Choose the Right Platform for Your Business

If your paid ads are underperforming, the issue might not be your messaging. It might be the platform you are using. At Onimod Global, we have audited countless ad accounts and discovered a consistent mistake: choosing the wrong platform for the audience, product, or objective. When comparing Google Ads and Meta Ads (Facebook and Instagram), […]

Google Marketing Live 2025: What Marketers Need to Know

Google Marketing Live 2025 unveiled some of the most transformative updates yet, highlighting AI-powered innovation across Search, Shopping, Video, and Performance Max. As a Google Partner, Onimod Global is here to break down the key takeaways and what they mean for your business. Key Updates from Google Marketing Live 2025 1. AI-Driven Search Experiences Ads […]

Harnessing AI for Hyper-Personalized Marketing

Marketing isn’t just changing—it’s getting personal. In 2025, your audience expects more than relevance—they expect recognition. They want to feel seen, heard, and understood at every digital touchpoint. And if your brand isn’t speaking directly to them? You’re already behind. As digital marketing continues to evolve, personalization has become more than a buzzword—it’s a necessity. […]

Is AI-Generated Content Good for SEO?

Artificial intelligence has fundamentally changed the content marketing landscape. As businesses race to harness the power of AI tools for content creation, a pressing question arises: What does this mean for search engine rankings and long-term SEO success? At Onimod Global, we’ve been at the forefront of performance-driven digital marketing for nearly two decades. We’ve […]