Social media has entered a new phase. In 2026, people are no longer opening platforms simply to scroll, browse, or be entertained. They are arriving with intent. Users now search social platforms the same way they once

Search used to be simple: just Google it. But in 2025, that’s no longer the default. Thanks to generative AI, users are skipping the search engine altogether. Instead of clicking through links, they’re getting direct answers from chatbots like