New search engine update coming your way in just a few weeks. The new Google update will be bringing image extensions to desktop devices before the end of 2021. In addition, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop. Google Ads will begin to roll out image extensions to desktop devices in the coming weeks, the company announced last week. This update will not only be added to static images, but also apply to all dynamic image extensions.
Why marketers should care.
It really depends, however image extensions can be extremely helpful in making your ads more visually appealing, which might encourage visitors to click on them. Before the end of 2021 and available the start of 2022, image extensions will also be available on desktop which will enable you to show any images that are relevant to users whether they’re at home or on the go.
If you’re already running image extensions on mobile, they’ll automatically show on desktop devices as this update rolls out, so make sure to monitor performance so that you can assess whether this is something that’s worthwhile for your brand.
Prior to this update, the images attached to ads would only show on mobile devices. For advertisers that are already using image extensions, their ads will automatically show these images on desktop devices as this update rolls out.
Desktop device performance can be broken out by segmenting your data by “Device.”
Dynamic image extensions are also expanding.
This update also brings dynamic image extensions, which automatically select the most relevant image from your ad’s landing page, to desktop devices. In addition, these are also now available for all languages.
Google has also added a free, searchable library of stock images to help advertisers source visuals. To access the library, select “stock images” when you’re asked to choose an image for your image extension. Stock images can be cropped to a square or landscape format from directly within Google Ads before adding it to your image extension.
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