Tag Archive for: B2B Marketing Tips

B2B Digital Marketing Trends To Expect In 2022

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2022 is here, which means it’s time to forecast a new era of B2B marketing trends. After chaotic months and years, innovation is accelerating at a pace faster than ever. The digital transformation of the economy and the ever-accelerating climb of e-commerce success are projected to bring in significant change in 2022. It is already very evident how digital transformation and the eCommerce boom will change the way B2B sales during 2022. We’ll explain the B2B digital marketing trends to expect in 2022.

Shifts in Spending to Mobile-First Strategy

This upcoming year, mobile and digital advertising will continue to become central to B2B marketing efforts. At the same time, marketers are also adjusting to a work-from-home reality. Nearly 70% of buyers in B2B industries and decision-makers prefer remote or digital interactions with vendors. This number is even expected to rise in the next years, so it’s also safe to assume that these buyers will additionally respond better most likely to more digital marketing strategies.

A digital-first marketing approach is quickly becoming the ‘holy grail’ strategy for digital marketers which prioritizes mobile advertising and content over offline and more traditional strategies. This will probably come with growing ad spend — though growth is on track to be slower next year than it has been in the past, partly due to the lingering effects of COVID-19.

The number of buyers who want a seller-free experience has grown in conjunction with the amount of millennials in decision-making roles. More direct and virtual approaches to B2B digital marketing may become more popular among B2B marketers as a result.

High-tech interactions with B2B customers

Building off of the first trend, we see technology advances so will the need to leverage increasingly high-tech communication methods. This includes both how you send and receive messages from your B2B prospects.

For example, in 2022, optimizing for new forms of search – like audio and image – will be vital to capture traffic. Additionally, marketing chatbots and AI can help marketers get in touch with more customers and minimize their wait time.

Interactive emails can also increase conversions and improve ROI, helping your business get more out of each communication. AMP emails that enable B2B marketers to provide application-like functionality in a message are standard methods to implement and deliver this interactivity. These are just a couple of examples of how technology will make it easier to reach businesses in 2022.

Shift of lead generation channels

The top goal of B2B marketing is not only generating leads, but ensuring that the leads are of high quality standard. How the leads are developed is likely to change significantly in 2022 and through the rest of the decade. COVID-19 impacted how events are hosted. While some businesses pivoted to online events and others chose to delay or cancel, all marketers had to adapt quickly to the reality that in-person events were no longer always available to generate leads. Several digital marketers have turned to social media for lead gen creation, and haven’t looked back including B2B digital marketing experts at Onimod Global.

The most popular style of social media marketing is also changing quickly. Many B2B digital marketers are now more interested in personalized and specific targeted strategies. Many platforms offer targeting tools with extremely fine levels of detail so they can deliver niche content to specific audiences.

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Taking advantage of these digital marketing trends for B2B marketing in 2022 can make the biggest difference in the performance of your lead generation. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

B2B Marketing Trends to Keep in Mind in 2021

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The B2B marketing landscape has shifted significantly over the past year. The pandemic has caused certain tactics to accelerate and move to the forefront. To stay relevant and competitive, B2B marketers have to embrace these newest industry trends. 

With that being said, here are the top 5 B2B marketing trends to keep in mind as we make our way through the rest of 2021. 

1. The Acceleration of Digital 

While in-person events are starting to happen a little more frequently, virtual events are still here to stay. Virtual events, videos and digital marketing channels to connect more with their customers. B2B marketers must continue to embrace a digital-first focus to stay relevant and competitive among their audience. It is important to note that you don’t want your entire strategy to be fully digital, but it should play a large role for the time being. 

2. Content Marketing 

Going hand-in-hand with digital acceleration is the increasing importance of content marketing. Prospects and customers are consuming more digital content than ever, with video as the top type. In fact, Statista found that last year, 27.2% of users watched more than 10 hours of online video on a weekly basis. Webinars and podcasts also played a significant role in content consumption last year. With the average amount of time spent listening to podcasts rose to over 6 hours, according to Edison Research and Triton Digital. 

In general, any type of interactive content can help your brand stand out and allow your audience to immerse themselves in your brand. Consider creating infographics, quizzes, surveys and virtual or augmented reality. 

It’s important to not forget the importance of traditional content as well, such as blogs and emails. Written content remains one of the best ways to position yourself as a thought leader in your industry. This is also a great way to help increase your SEO and overall online presence. 

3. AI-Powered Marketing and Marketing Automation

AI, machine learning and marketing automation tools will continue to be extremely valuable for B2B marketers. These tools aid in targeting, segmentation, personalization, lead scoring, predictive analytics and content generation. According to Statista, the global AI software market will see about 54% growth year after year. It’s predicted that more and more organizations will come to utilize AI and automation to assist in their marketing efforts. 

4. Customer-Centric Marketing Builds and Customer Relationships 

Last year forced many marketers to shift their main goal from generating leads to providing customers with helpful information and solutions. Empathy had to become a big driver in outreach efforts and the customer experience approach. Customer retention, keeping customers engaged and building a deep relationship with them also took priority over gaining new prospects. This was accomplished through personalization and relevant content that helped show that marketers understood their customers, their pain points and the situations they’re experiencing. 

5. Account-Based Marketing

The last trend involves narrowing marketing and sales efforts from an entire industry to only a few key accounts. This allows for stronger personalization and event individualization in those marketing efforts, which ultimately help drive more conversions. Success in account-based marketing requires alignment, integration and committed effort to be there for their customers through difficult times and provide answers and solutions tailored for them. 

Final Thoughts

Agility when it comes to strategies and tactics is essential when it comes to success in any area of marketing. It’s important to frequently check and analyze results to see what can be improved, what’s working and what should be dropped. This is A/B testing is so critical in showing what content audiences best respond to, what channels are preferred and what info piques their interest. 

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