Fortunately in 2021, there are thousands of tools to utilize for your digital marketing efforts. Unfortunately, this oversaturated market has made it overwhelming for many to choose the right platforms for their marketing needs. With Americans spending over 11 hours daily on their electronic devices, there’s not much space left for traditional marketing. And while digital […]
About Courtney O'Connell
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Entries by Courtney O'Connell
Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social […]
The CTA is a key element to any effective webpage. It lets users know what to do, helping them move through their buyer journey and ultimately works to increase conversions. Continue reading to learn more about CTAs, as well as 5 strategies to make yours stronger. What is a CTA? A call to action (CTA) […]
Webinars can be an extremely effective tool to educate your audience, while moving leads down the sales funnel. While planning a webinar can be simple, keeping viewers engaged and driving results can be difficult. Let’s explore 4 effective ways you can work to improve your webinar and support your overall business goals. 1. Ask Questions […]
Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 1. Webinars Webinars are a great opportunity to inform potential customers about your company, products and services, as well as drive more purchases. Be sure to inform your audience on how you can solve your […]
Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider. Better Engagement Movement and sound are two elements of an ad that easily catch user attention. They also […]
A high-performing lead generation process involves many moving parts. While it’s important to generate a good number of leads, the quality is just as, if not more important. With proper lead generation tactics, your brand can forge relationships with consumers who are interested in your products or services, and are most likely to convert, increasing […]
Google recently announced that they’re launching a new integration with WooCommerce that will allow their merchants to upload their product inventory across all of Google’s search and discovery surfaces. Last week, the extension went live for all 4.4 million of WooCommerce’s merchants. The Integration’s Features: WooCommerce retailers can now sync their store with Google to […]
Do you feel like your business’s visibility on Google is lacking? If your business isn’t showing up for relevant searches in your area, it’s time to reevaluate your local SEO strategy, specifically your efforts on Google My Business. This is one of the simplest tools you can use to improve your local Google ranking and […]
When it comes to SEO, a common misconception is that to be successful, you must “trick” the algorithm. Actually, it’s about having a grasp on the key elements of the algorithm and aligning your content strategy with these SEO considerations in mind, while also optimizing for your readership. Check out these simple ways to create […]
- How to Personalize Your Digital Marketing Strategy September 13, 2023
- Tips to Improve Your Online Webinars and Increase Business Success September 8, 2023
- Top Mistakes to Avoid in Social Media Marketing September 5, 2023
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