Digital marketing is an incredible line of work that is always changing. This profession is based on the innovative spirit of digital, which is translated into the way that digital marketers work every single day.
It can be very difficult to continually reinvent the work you are doing as a digital marketer if your workspace is behind the times. That is why we have put together a list of ways that you can digitally transform your workspace to keep yourself ahead of the competition. This list is based off of an article from AdWeek that can be read fully on their website.
Many marketers today utilize tools like Go ToMeeting to carry out regularly scheduled conferences with clients or colleagues around the globe. These conference calls are very beneficial, but they do lack in some areas. For instance, you cannot see the individuals that you are talking to. AdWeek argues that this greatly inhibits the call and can even cause it to become a “waste of time”.
It is a bit premature to say that conference calls need to be exiled immediately, but there are technologies coming onto the scene that will allow for a more genuine connection with those communicating.
There is a lot of buzz that has recently been circulating around virtual reality and all of its incredible possibilities. AdWeek mentions a company named MiddleVr, which has already begun the process of developing virtual reality tools that can be utilized in the office. These tools will allow meetings to become much more close and personal, which is believed to positively impact the meeting outcomes.
The importance of innovation in the digital marketing industry cannot be stressed enough. One of the techniques that allows digital marketing to be so dynamic is collective brainstorming. Gathering the ideas of many different peoples in many different places can produce incredible results.
This is precisely why the team at Google has put together a tool called Jamboard. Jamboard presents each user with the same visual of a whiteboard. This whiteboard can be written on by any user, and these writings will then be shown to every other user.
Jamboard uses a lot of the same basic ideas that are included in other Google products like Google Docs. The major advantage to using Google Docs is that it allows multiple users to edit the document at the same time while also showing all users any updates to the document. Jamboard will work similarly to Google Docs and will allow teams to collaborate and brainstorm much more effectively, no matter where they are located.
AdWeek’s article also highlights the ongoing trend of video advertising. We here at Onimod Global have recognized the potential in the video advertising market, and recently put together a comprehensive article on the subject. To read our article, “Maximize the Potential of Your Social Video Marketing Strategy” please visit our blog by clicking HERE.
Communication is key in any workspace. This is particularly true if your organization is trying to communicate in many ways all over the world. The best way to utilize every piece of information is to write it down and store it somewhere that all crucial members will have access at any given time.
Facebook is developing such a product. Workplace by Facebook is designed to “change the way you work”. The platform instantly updates as posts are made, which makes cross-channel communication simple and easy. The main objective of this tool is to allow users to instantly communicate and quickly turn their ideas into actions instead of delaying the process through conference calls, strategy meetings, etc.