If your website is struggling to generate traffic and leads, it could be due to a high bounce rate. While reducing bounce rate doesn’t automatically mean you’ll increase conversions, it could help. The ultimate goal is to increase engagement, user satisfaction and making it easier for them to find what they’re searching for.
With that, here are 5 simple ways to improve your website’s bounce rate.
What is Bounce Rate?
A bounce is a single-page session on your site. Is a high bounce rate a bad thing? According to Google, it depends on what determines the success of your website. For example, if users come to your homepage first but you want them to get to your sales page, then you don’t want a high bounce rate. A high bounce rate can also indicate that your visitors may not be engaged or satisfied with your site. Ultimately, we work to reduce bounce rate because it can also mean you’re making users happier and delivering them what they’re searching for.
1. Increasing Page Speed
The longer a user has to wait for the site to load, the more likely they’ll leave. So, making your website faster is one of the easiest ways to reduce your bounce rate. Also, speed is a Google ranking factor, so it can help improve your SEO as well. Some simple ways to improve website’s page load speed is through:
- Optimizing images and video: Make sure they’re all sized appropriately and compressed.
- Leverage a caching, page speed plugin.
- Upgrading your web hosting package.
2. Strong CTAs
No matter what your conversion goal is, the best way to improve your CTA is by including ranking keywords in the CTA itself. To accomplish this, you can go to the Google Search Console, determine what your pages are actually ranking for, take the top keywords and include them into the CTA. For example, if your conversion goal is to get visitors to download a white paper, your CTA would say “Download my white paper.” This is a lot more powerful than using a generic vocabulary.
3. Use an Inverted Pyramid Writing Style
If a person lands on your website from a search engine, it’s likely they’re searching for an answer for something. We want to draw them into your content and hook them in as soon as possible. With the inverted pyramid style of writing, you include the most important information in the beginning, then go into more details and give the least important information last. This also helps to create more engaging content that’s clean and has a good flow.
4. Add Visual Appeal
Visual content, such as photos and videos, always has higher engagement rates. This is due to videos and images being easier to consume than standard text. If you have a longer piece of content, it’s best to try to turn that into video form. It’s more likely for users to watch a long video than read a long blog, for example. It’s also easier to draw people in with visual content. And hopefully, once you’ve drawn them in, you can get them to convert.
5. Make Site Search Simple
Lastly, it’s important to make it easy for users to search your site. If you can provide an easy search experience for users, it’s less likely they’ll bounce back to Google to search elsewhere. The longer you can keep them on your site, the more engaged they are and the more opportunity you have to persuade them to convert.
Contact Onimod Global
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