Digital marketing is a powerful way to reach customers. People exchange emails, search for information, and, most importantly, buy things online. Digital marketing allows businesses to target a larger audience at a lower cost than traditional methods. It can help build awareness and generate revenue by utilizing search engines, social media platforms, and online videos.
To help you stay up-to-date, we’ve collected the top four digital marketing trends you can use in 2022.
Videos have become increasingly popular on social media platforms. Studies show that visual content is perceived better by the human brain and has the ability to stay in your memory longer.
Videos can educate you on products and services. This helps companies improve their brand loyalty and increase their ROI. An estimated 33% of people stop watching a video after 30 seconds. Short videos are straight to the point and is one of the best things social media marketing currently has to offer.
Apps like TikTok and Instagram have adapted to this change to allow for more video content. TikTok alone has over 1.5 billion users as of 2022.
Why you should care: Short videos take up less bandwidth to make and in turn give you better retention rates.
Meta Takes Over
Facebook rebranded to Meta in October of 2021. Even though a majority of the functions that Facebook had were left untouched, Meta created a space for VR/AR experiences. This in tern has made Meta more successful than Facebook. As of 2021, 35% of marketers began leveraging some sort of AR or VR in their strategies. Both AR and VR enhance customer experiences online and at live events. This gave companies the upperhand in standing out from other companies.
Why you should care: AR and VR marketing is expensive but Meta provides you with affordable tools to stay ahead of the competition.
Digital Storytelling Will Reshape Brands
Advertising is an important part of any marketing strategy. Consumers nowadays want to have an authentic experience with a brand. They want a brand that aligns with their personality, principles and conceptions of the world. Digital storytelling can accomplish this for you. It allows you to streamline your company values, history, and stories behind your services and products. This is different that advertising because its a genuine and honest approach.
Why you should care: Digital storytelling will make you stand out from your competitors. In the long run, it will play a big role in your sales cycle journey.
Google Ads has introduced optimized targeting, which treats audience settings as signals to find audience segments that may improve campaign performance, to Display campaigns. Previously, this option was only available on Smart Display campaigns. Google estimates that for every $1 spent on Google Ads, businesses receive $8 in profit.
Why you should care: Google Ads is a great tool and resource you can use to maximize your marketing strategy.
How Onimod Global Can Help
The future of B2B marketing for 2022 is simple. It’s time-saving, costs less, and allows us to reach a wider audience.
As Google Partners, Onimod Global has over a decade of experience and expertise when it comes to all things SEO, social media advertising, content marketing and paid search. Got questions about Google strategies or want to learn more about us? Contact us here today.