The future of digital marketing is here, and it’s happening faster than you think.

Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the latest trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your business success.

1. Metaverse

A lot of businesses are excited about the metaverse, but for most companies it’s still too early to jump on board.

The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online, usually with others. Starbucks, Nike and countless big brands have announced metaverse experiences. Even though there is a lot of excitement for the metaverse, most businesses don’t have practical use cases (or return on investment) just yet.

2. Customer Experience

It’s no secret that algorithms and artificial intelligence (AI) are changing digital marketing. But what you might not know is that most of these changes are focused on one thing: providing a better user experience.

For example, search engine optimization (SEO) updates this year focused on providing the most helpful content to users. In other words, they were optimized for the same thing as all other algorithms and AI—to create a better user experience. So how do you beat the algorithms and delight your customers? Focus more on their experiences!

3. Short Videos

This has been a steadily increasing popular trend over the years. Tiktok and Instagram reels have just made it easier to create and upload a video on your feed. Businesses are always looking for ways to stay relevant. And one of the best ways to do that is by appearing in the channels and formats where their customers are. The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post in 2023.

4. Clear and Concise Messaging

The average attention span is down to 8 seconds. That means you have about the same amount of time to earn someone’s attention on mobile devices as you do to get your cat’s attention. But if you’re a business, that means you have an even bigger challenge than ever before: You need to be able to communicate in short, quick soundbites in order to gain attention on mobile devices.

So what can you do now? Spend more time crafting shorter, simpler messages. Take your marketing and brand priorities and sound-bite them into short sentences or quick ideas. Challenge yourself to copy popular short video formats and shorten your messages.

Final Thoughts

As 2022 comes to a close, it’s important to have a sound digital marketing strategy in place for 2023. The good news is Onimod Global has you covered for all things marketing. With over 13 years of experience we provide our clients with an array of services that can help ease the load off overwhelmed and overburdened marketing departments.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we have you covered. Need help applying the latest marketing trends to your strategy? Contact us today.