In this digital age of rivalry, every person that’s in business, especially small business companies, are eager to develop their effective SEO strategies to get your business off on the right foot with your digital presence business’s presence. With the changing trends in shopping and constant Google algorithm updates, an online presence is crucial to your success. In this article, I’ll provide suggestions from experts in marketing to develop a small-scale SEO strategy.
Is your small business just starting up and you’re looking for any way to kick start your SEO? Fear not, Onimod Global experts are here to help you with 3 simple small business SEO hacks.
1. Discover emerging search trends
Onimod Global experts advise all businesses, especially small businesses just starting out, to focus on optimization around certain topic groups with long tail keywords at each stage of their customer’s journey to reach specific customers. Google will continue to refine its algorithm, and they even do updates over 100 times a year. They have the ability to determine what content searchers are really after.
Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions that their customers have.
2. Optimize your site for mobile
This is a non-negotiable for websites nowadays. Optimizing your website for mobile devices is essential to generally ensure you have aneffective SEO. Particularly, it’s more crucial for local SEO.
And the reason for this? Google’s data reveals that about 1/3 of mobile searches are based on location. This means for your small business, that most people looking for your service within your region are doing it while they are on the go with a smartphone. If your website isn’t functioning well on any mobile phones or other devices, there’s a good chance you’ll lose many potential customers.
Bryan Clayton, CEO of GreenPal, tells DreamHost blog, “Right out of the gate, there were major problems,” he says. “We assumed that the majority of our users would shop for a lawn care service from their desktop or laptop computer. But it became very clear, very quickly that more people were accessing the website from their mobile phones and tablets than from a desktop or laptop computer — 4-to-1.”
3. Share the stories of your customers
Onimod Global experts recommend for small businesses just beginning to start recording daily interactions with customers at any stage of their business, from inquiry and product comparison to actual sales or after-sales.
Make it easy for customers by including reminders and links to your Google Business Profile, Facebook, or other relevant review pages. Your Google Business Profile is actually even more important for generating leads than your website will be.
Think of what sparks your eye when you see a Google Business profile and all the details that are added. Ensure it’s completely filled out with accurate information. Make sure you’re using keywords in your business descriptions, and don’t be afraid to ask for reviews.
More from Onimod Global
More information on small business SEO hacks and other digital marketing tips can always be found on the Onimod Global blog. In addition to Google news and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.
At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.