Responsive Search Ads (RSAs) are nothing new to the digital marketing landscape. Still, recent AI adaptations and updates now provide additional capabilities for RSA assets, such as the option to serve a single headline. Responsive Search Ads (RSAs),
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Google’s responsive search ads, also known as RSA, have existed alongside the original expanded text ads (ETAs) for the past several years. The goal has been to give marketers more formats for their campaigns. Since then, the
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