Entries by Delia Mcaleer

Evaluating ROI from Social Media Efforts

Social media stands tall as a prominent marketing tool. When executed correctly, it can significantly influence your business trajectory. Here’s your guide to engaging your audience, fostering partnerships, staying informed, and sharing industry knowledge. Recognizing the value of your social media efforts is paramount. By understanding your social media ROI (Return on Investment), you can […]

How to Personalize Your Digital Marketing Strategy

A personalized experience for consumers is a key consideration at every touch point through the marketing funnel, from their first exposure to a brand, all the way to their post-purchase experience.  In today’s dynamic digital world, a one-size-fits-all approach to marketing no longer cuts it. Personalization has become the benchmark for consumer expectations.  This blog […]

Tips to Improve Your Online Webinars and Increase Business Success

When it comes to digital marketing, webinars are one of the most versatile and effective tools at your disposal. Not only do they serve as an incredible platform for educating your audience, but they can also play an instrumental role in converting leads and moving them down the sales funnel. While planning a webinar might […]

Top Mistakes to Avoid in Social Media Marketing

Social media has become an integral part of businesses’ marketing strategies. With platforms constantly updating their algorithms and rolling out new features, there is always something new to learn. But with so many moving parts, there are also plenty of pitfalls to avoid. Is your social media content hitting the mark regarding user engagement or […]

A Guide to Improving Your Customer Journey

In today’s digital age, the customer journey has evolved drastically.  You need to know not only what they think and feel about every online interaction with your brand, but also what they might do in the future. This is where digital customer journey mapping comes into play. Welcome to September 2023, where your customer’s journey […]

Mastering Social Media Design

Inject some life, consistency and professionalism into your brand’s social media pages with Onimod Global.  Social media design can differentiate between a scrolling thumb and an engaged follower. Vibrant images, interactive infographics, and compelling graphics drive users to pause, like, comment, and convert into customers.  As the digital landscape continually transforms, how can brands harness […]

Harnessing the Power of Blog Posts for Enhanced SEO Results

Does blogging help with SEO? The answer is a resounding yes. Blogging brings in more traffic and can help build brand awareness and authority. Here’s how to optimize and excel in this powerful marketing sector.  In the vast universe of digital marketing, search engine optimization (SEO) is a term that carries significant weight. But why is […]

Impact of 5G on Digital Marketing: A New Era Unfolds

Technology has been continuously advancing to cater to the demands of modern society. 5G technology has brought about a revolutionary change in how we communicate, work, and conduct business. As the world embraces the era of 5G, its impact on various industries, including digital marketing, has been nothing short of transformative.  In this blog, we […]

Leveraging LinkedIn: A Comprehensive Guide for B2B Marketers

Marketers have a vast landscape of social media platforms to navigate, and each platform presents unique opportunities. But when it comes to B2B marketing, LinkedIn stands out as the ideal channel for more reasons than you may realize. Let’s take a deeper look. From optimizing your business profile to generating engaging content and executing successful […]

Exploring Voice Search: The Future of SEO Unravelled

The human voice is replacing the keyboard, which profoundly affects SEO. Here’s how to stay ahead of the AI curve.  As we step further into the era of digital personal assistants and smart home devices, the way consumers search for information online is changing. Today, we want to discuss one of the fastest-growing search engine optimization […]