Entries by Delia Mcaleer

Maximizing Facebook Ad Performance

Mastering Facebook advertising is crucial for businesses aiming to stand out online, especially amidst evolving privacy changes and platform updates. At Onimod Global, we understand the challenges and complexities that come with running successful Facebook ad campaigns. Here, we offer insights and best practices to help you elevate your Facebook advertising game and drive tangible […]

Is QR Code Marketing Right for Your Business in 2024?

In an era dominated by smartphones and lightning-fast connectivity, QR codes have emerged as a powerful tool in the realm of digital marketing. Once overlooked, these matrix barcodes have now become popular in various marketing strategies. Created by a Japanese automotive company, Denso Wave, in 1994 for tracking vehicles during production, QR codes found their […]

Optimizing Responsive Search Ads in 2024

Responsive Search Ads (RSAs) are nothing new to the digital marketing landscape. Still, recent AI adaptations and updates now provide additional capabilities for RSA assets, such as the option to serve a single headline. Responsive Search Ads (RSAs), Google’s dynamic ad format, have evolved as a cornerstone of digital marketing over the past few years. And […]

2024 Digital Storytelling Strategies

Over the last several years, storytelling has revolutionized content marketing.  In today’s digital landscape, consumers are drawn to products and services that offer more than just utility—they seek experiences. Digital storytelling weaves together diverse content and digital media to create captivating narratives. Storytelling elevates content marketing, engaging customers on a deeper level, and sparking their […]

3 Essential SEO Strategies for 2024

Search engine optimization (SEO) is an evolving digital marketing strategy to improve your ranking on search engines. While it might seem straightforward and somewhat “old news,” keeping pace with Google’s frequent algorithm updates remains a continual challenge. Each year brings hundreds of SEO strategy changes, demanding continuous adaptation from even the most seasoned SEO professionals. […]

How to Select a Digital Marketing Agency in 2024

Online success starts with the right agency by your side. So how can you identify an agency that aligns with your brand’s unique requirements and objectives? Embracing digital marketing is crucial for staying competitive, connecting with consumers, and achieving business goals in a rapidly evolving digital landscape. When investing in a digital marketing agency, it […]

3 Essential Strategies to Elevate Your Google Maps Ranking

A prominent Google Maps ranking is crucial for a local business, especially SMBs. Missing out on ranking in these searches means losing significant opportunities to boost lead generation, drive in-store traffic, and, ultimately, enhance conversions and revenue. Are you aware that an incredible 80% of local searches result in conversions? Utilizing Google Maps for marketing […]

Enhancing Your Lead Generation Strategy

Lead generation is crucial in the world of digital marketing. As we step into 2024, the focus isn’t just on increasing lead volume and quality. High-quality leads can significantly boost your sales and ROI by establishing strong connections with consumers who are genuinely interested in your offerings. Let’s explore the latest methods to refine your […]

Exploring the Power of Inbound Marketing

Inbound marketing excels as a key strategy by attracting customers to your brand instead of chasing them. This approach focuses on producing and sharing content that is engaging, and relevant, and solves the real problems of potential customers. Today we’ll delve into the strategies of inbound marketing. Inbound vs. Outbound Marketing In the current business […]

Google Ads Tips for Start-Ups and SMBs

Navigating the online advertising landscape can be daunting for small business owners. Yet, it’s crucial for boosting your brand’s online presence. 65% of clicks on Google are driven by paid campaigns. This statistic highlights the potential of Google Ads in propelling your business forward. If you are new to the world of Google Ads, here […]