How to Improve Your Local Search Rankings on Google
Do you feel like your business’s visibility on Google is lacking? If your business isn’t showing up for relevant searches in your area, it’s time to reevaluate your local SEO strategy, specifically your efforts on Google My Business. This is one of the simplest tools you can use to improve your local Google ranking and quickly.
If you don’t already have a robust Google My Business strategy, here are some things you can do to up your game.
1. Enter Complete Data
Businesses with complete and accurate information are easy to match up with the right search queries. This is why it’s crucial to consistently keep your information up to date, especially if you’re making changes to your business. You want users to be able to easily tell what you do, where you are and when they can visit. Be sure to always have your address, contact information, business category and attributes filled out on your profile and up to date.
2. Verify Your Location
Verifying your location will make it more likely you show up in Maps and Search on Google. The simplest way to verify your location is through a postcard. To do this, all you have to do is request Google to send you a postcard to your business address. Before you request, be sure you have the following steps completed:
- You have a standard Google Account for your business.
- You have a Business Profile.
- You have a Google My Business account.
- You’ve claimed your Business Profile.
- You’ve verified ownership of your business.
They usually arrive within 2 weeks. Once you’ve received the postcard, you’ll notice a verification code. You’ll enter this into your Google My Business profile and your location will be verified.
3. Keep Your Hours Accurate
Accurate hours let customers know when you’re available and give them confidence you’ll be open if they take the time to travel to you. Accurate hours are also another factor Google uses in determining if your business is legitimate, ranking your relevancy for each query accordingly. Be sure to update your hours regularly, including when you open and close and if you have special hours for holidays or events.
4. Manage and Respond to Reviews
One of the most critical factors to online rankings are customer reviews. A large number of genuine reviews lets customers know you’re a real and reputable company. To grow your number of reviews, frequently ask for customer feedback through email, on social and in person. Be sure to link your Google My Business Profile so they know where to leave the review. Responding to reviews can be just as important as getting them. This shows you listen to your customers and value their feedback. Google also highly favors business with a large number of positive reviews when it comes to relevant searches.
5. Add Photos
To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Accurate and appealing pictures may also show shoppers that your business offers what they’re searching for. These images may also appear in Google search results if a user is searching for your products or about your industry. Thus, growing your brand awareness and increasing your overall reach.
At Onimod Global, we’re a trusted Google Partner. Meaning we specialize in all Google Ad areas including:
- Search Advertising
- Mobile Advertising
- Video Advertising
- Display Advertising
- Shopping Advertising
If you need assistance in any area of Google Ads, SEO or SEM in general, contact us today.
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