The first step in any successful inbound strategy is to attract strangers to visit your site. But putting it into practice can be tricky.
If you don’t take time to get this right early on, then everything else in your marketing strategy can fall apart. Looking to drive more website traffic to your homepage? Here are a couple tips to help get you started.
Optimize Your Website for “Searchers.”
When it comes to SEO, you might think that you’re supposed to optimize your site for search engines. And while optimizing for search engines can be a great way to get more traffic, it’s not the only way.
If you really want to optimize your content for searchers, you need to focus on how they’re going to interact with it. When you create a website that can answer questions and solve problems for them, it will be much more valuable than a site that just shows up in search results.
So when you’re creating a new website or updating an old one, don’t just think about what people will find when they search for something. Think about what they need help with when they arrive on your site.
Emphasize on Keywords
Keywords are like bridges that search engines use to connect the searcher with your content. But if you want those bridges to get traffic, your content has to be interesting enough for them to want to visit your site. When it comes to keyword research, it’s important that you know who your personas are. That way you can create content that addresses their specific needs and problems.
Utilize User-Friendly Websites
Cognitive fluency is the idea that we tend to like people and things that are familiar or similar to things we already know. It helps explain why we like our friends and family so much more than strangers. It explains why every time we see a new car on the road its design seems so familiar; and it explains why websites that attract more traffic tend to have a similar look and feel as other popular sites.
So what does this mean for your website? Well, if you want viewers to trust you or find your services valuable, then it’s important that they see something familiar when they visit your site. But how do you get there?
One easy way is to simply ask your current customers what they’d expect to see on a website like yours. You can ask them about the design or style choices they’d like to see. If your website doesn’t match their descriptions, it might be time to look into additional website optimization strategies.
Utilize Blog Posts
Blog posts are an essential part of your marketing strategy. You can use your blog posts to show that you have expertise in the area, that you understand their problems, and that you have solutions for them. When they visit your site, they’ll see that you’re not just some faceless corporation—you’re a person who cares about what they need and who wants to help them succeed.
If you want to attract visitors to drive sustained traffic to your side, then you need to keep blogging consistently. Blogging on a regular basis gives search engines a reason to crawl your website on a regular basis – again, giving you more opportunities for those search engines to discover and index your pages.
If you’re looking to revamp your SEO efforts, you’ll need the right digital marketing strategy.
At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!