Ever since the beginning of the platform, B2B businesses and their marketing teams have been trying to crack the code for B2B LinkedIn marketing success. Millions of professionals all in one place that are dream targets for your business, there must be some way to open up and flood in leads, right? There is, but the standard LinkedIn advice isn’t detailed enough: 1) Join. 2) Be active. 3) Get leads. So… how do you actually get leads in a strategic way?
Experts at Onimod Global are here to help you with 3 B2B LinkedIn marketing tips that actually work and you can implement today.
1. Your company page should turn into a lead generation page.
Being intentional with how your company page is organized is one of the top benefits for your company to make leads from LinkedIn. Unfortunately, quality leads don’t just fall into your lap. You have to work for them, especially in B2B.
The best way to do this is to turn your business or company page into a lead generation page. This is a course reversal from the typical company page, which shows basic information and facts about the company. Who reads that stuff anyway?
Your company page is a pipeline for LinkedIn leads to visit your actual company website.
Structure your company page in such a way that it leads up to an actionable conversion. A conversion action would be, for example, a click-through to your website, either in the company description or your recent updates.
2. Save your LinkedIn searches
Most likely you have used advanced search on LinkedIn, which is an amazing way of identifying the exact type of people you are targeting. So when you go through the work of creating a highly specific and targeted search, you’ll want to save it.
Saved searches create a way to stay active in your prospecting. You know that getting B2B leads isn’t a one and done activity. You have to maintain consistency in order to have a steady pipeline of sales. Directly from your advanced search, look for the “Save search” option in the upper right corner. Then when you have created a saved search, you can also set up a way to find that exact search again, but you can also set up alerts.
One note about this point: please keep in mind that without an upgraded subscription, you can only save three searches.
3. Publish content
As basic as it sounds, it is one of the most important factors in terms of being successful on the platform. LinkedIn as a platform is very powerful in the form of content publishing. When you’re serious about B2B LinkedIn marketing, you need to be using this tool to its fullest extent.
By creating quality content, you can turn your strategy from outbound marketing—drawing attention through ads—and start building an inbound strategy where you draw in users interested in what you have to offer.
There are two ways to do this effectively—by publishing both as an individual and as a company.
Final Thoughts on Facebook Ads
When there’s even more to take into account in terms of improving in your B2B LinkedIn marketing, it’s important to know how each will benefit you and drive results. We will continue to share case studies and considerations to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.
At Onimod Global, we have endless experience and expertise when it comes to all things B2B LinkedIn marketing, general social media advertising, and digital marketing. Got questions about B2B marketing or want to learn more about us? Contact us here today.