You’re busy supporting your customers and running your business. Taking even 10 minutes out of your day to devote to a blog post or social media updates is a challenge. The new, holistic approaches to internet marketing–thanks to changes by Google and other search engines in the last 12 months–are enough to make anyone’s head spin, let alone a small business owner or manager who wears many different “business” hats everyday. No matter your goals for your website and social media profiles, avoid these common pitfalls when repositioning or establishing your company’s digital presence.
1. Overpaying for a Website
A problem plaguing so many companies in the early 2000s has seen a resurgence as more and more small to medium-sized businesses have upped their online game, web designers are taking advantage of a business owners’ lack of know-how to cash in big for a minimal amount of work. Business and networking are breeding grounds for this practice and it’s taking a toll on business’ search engine visibility and the basic functionality of their websites. With so many easy-to-use, cost-effective methods of creating beautiful, functional websites, there’s no reason for nail salons and painting companies to drop $3,000-$10,000 on a website in 2015. Don’t fall for a sales pitch and a smile.
2. Quitting Early on Social
Everyone who’s tried to create a social media profile has experienced the frustration that comes with a stunted or non-existent following. As with many endeavors, people tend to approach a new project with enthusiasm and then give up when they don’t get the feedback they want. Try searching YouTube for “My First Video” and you’ll see what I mean. However, for better or worse, Facebook is becoming a major player in small business marketing and even if people aren’t finding you via the social network, your potential customers will certainly check to see if you’re keeping up with your profile. There’s no magic formula to success on social media, but there are a few Facebook tips and tricks for small business owners to gain traction and establish themselves without dedicating too many resources to your efforts.
3. Demanding Instant Gratification
The “give it to me now!” mentality of the online world does not apply when marketing a small business – sorry. As with any marketing effort, the work takes time and results aren’t immediate. Instead of focusing on “going viral” or getting 100,000 viewers to your website, redirecting your digital marketing team to establish your authority on search results in your industry and generating viable leads will show dividends in the long run. It won’t happen overnight, but it will happen if you have the right team.
One thing about digital marketing is that it’s always changing and developing as technology and consumer behavior changes. This can be an advantage or a disadvantage to any business owner. An advantage because everyone needs to constantly educate themselves on new marketing trends. When something new arises, everyone starts at the same level. On the opposite end, it can be a disadvantage to those who don’t care to learn. Business owners who are content with their existing methods and plan to steadily run things will end up falling far behind. Sticking to what you always do, will get you what you’ve always gotten.
For expert advice on how to increase your online reach, strengthen your brand equity, help achieve stronger business results and generate greater profitability, contact Onimod Global today.