Driving traffic to a blog is much easier said than done. The internet is filled with millions of blogs and it can be difficult to stand out from the crowd. There are many potential reasons behind the struggles of your blog traffic. Whether it’s bad SEO, inconsistency, or boring content, it’s never too late to “resurrect” your blog and turn things around. From our blogging experiences at Onimod Global, we have came up with four major reasons listed below as to why your blog traffic may be struggling at the moment.
1. SEO is Lacking:
Ensuring that your blog posts are as highly optimized as possible for relevant search queries must be a top priority. It’s important to point out that a strong SEO presence doesn’t just happen overnight, it takes time and effort. Some facets of your blog to pay the most attention to regarding SEO are the URL title, meta descriptions, key words, headlines of articles, etc. Downloading an SEO plugin for your blog will also help. “Yoast SEO” for instance is by far the most popular SEO plugin for WordPress and should be utilized by all users.
2. Low Emphasis on Social Media:
In addition to focusing on SEO, sharing blog content on multiple social media platforms will most likely be the most effective way to drive traffic. Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google Plus, and other social mediums should all be utilized. The hardest aspect of sharing content on social media is gaining a respectable and loyal following. If your blog is in its early stages and seeking initial traffic, try requesting friends and family members to share your posts through their social media accounts. You never know who will come across your blog and become a fan of your content.
3. Inconsistent Posting:
The last thing viewers/readers want to see is inconsistency or inactivity when it comes to blog posting. If you want readers to keep coming back and become “regulars” you need to be consistent with your blog. Consistent and frequent posting can also be a factor when it comes to SEO. The more content you put out there online, the better chance you have of ranking on search engines. Ultimately, not sticking to a consistent posting schedule will most likely result in one thing – a decrease in viewership.
4. Headlines and Content lack Engagement:
It’s not hard to figure out that in order for a blog to become successful and drive traffic, the headlines and overall content must be engaging. Headlines should always be designed to grab attention because it is the first impression that potential readers will have of your blog. Your content could be stellar, but if headlines are bad people will have zero interest in clicking on your posts. Regarding content, if you want readers to keep coming back and even start to share posts, your content must be compelling. The famous saying “content is king” is extremely accurate when it comes to blog posting. At the end of the day, if your blog content sucks readers will have no interest in coming back.
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