When the Hawkeyes played in the Rose Bowl in 1986, the first “laptop” computers weighed 12 pounds, the QVC network was new and the World Wide Web was still three years away. Fast-forward to the wired age of 2015 and it’s a whole new world. With our noses glued to our ever-present screens and our […]
Every business should have but one goal: to be an authority in its industry. You might think the number one goal should be gaining new customers or making more sales. Obviously, that’s what any business wants. But businesses pursuing sales are often left in the dust by the businesses who are actively seeking to be industry […]
If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have a way to measure conversions and optimize their campaigns. There are thousands […]
Thanks to the holidays, there are more digital marketing stats to delve into than usual. We’ve selected 12 of the most interesting numbers from the past seven days. 1. The Exchange Lab studied digital advertising performances on Cyber Monday and found that the average conversion-to-sale rate was 0.12 percent. That’s a 184 percent increase over the […]
‘Tis the season for digital numbers that give folks an idea of what’s about to happen during the holidays. Check out six we found particularly interesting: 1. According to Salesforce Social Studio, Black Friday social conversations—via Twitter, Facebook, YouTube, blogs, etc.—are up 20 percent over last year. 2. DataRank, part of Simply Measured, pulled 77,000 #BlackFriday […]
It’s easy to lump Cyber Monday into the Black Friday fold, but this $3 billion shopping holiday has some unique traits of its own. When discussing late-November sales, we frequently refer to the “Black Friday season.” This is because the big day itself has morphed into something bigger, even absorbing Thanksgiving. We often rope Cyber […]
Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid digital marketing strategies is so high among business owners. But keeping up online means more than implementing what’s already being done, it means staying ahead of the curve as well. Keeping tabs on emerging trends […]
With the holiday season upon us with Black Friday right around the corner, it’s time to super-charge your email marketing strategy. The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent approximately 19 percent of the retail industry’s annual sales […]
Search Engine Optimization is a tool to increase your visibility in the digital space. Organic Search Engine Optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. It is treated with high regard in the online marketing sphere because it increases your chances of reaching relevant prospects and proves […]
Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the space in the last week that we found particularly interesting: 1. New York researcher eMarketer said today that 32 percent of U.S. companies with 100 […]
