In early 2015, Adobe surveyed nearly 1,000 digital marketers in the United States and Canada to learn priorities and tactics to be deployed in 2015. Industries included in the survey spanned everything from financial services to entertainment
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A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site. For many users, online forms mean repeatedly typing common information like
Hackers can turn your nondescript website into a malicious spy bot in a matter of minutes, sending sensitive user data to hackers without your even realizing it. Worse, they can hack into your website databases and destroy
It's midsummer, when much of the media and marketing world slows way down. But in this day and age, digital marketing statistics never really stop. Here are the eight most interesting numbers we saw in the last
As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums used to circulate information, savvy brands must
Big digital players released second-quarter earnings numbers last week, and many other enticing interactive statistics came to the forefront. Here are the eight most interesting, data-driven developments we came across: 1. Researcher eMarketer predicted Monday that Instagram
B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at more times in the day,
You’re busy supporting your customers and running your business. Taking even 10 minutes out of your day to devote to a blog post or social media updates is a challenge. The new, holistic approaches to internet marketing–thanks
Sites like Etsy, Amazon and eBay have made it easier than ever to open an online store and jump on the e-commerce bandwagon. Now advertising on Facebook is essential for success in today's e-commerce market. For many
As buyers look for new ways to engage with and purchase their preferred brands, those brands are bringing the sales process to them nonstop through digital and mobile interactions. Given this push to be present everywhere the
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