Why Digital Marketing Expertise is Critical for Startups
With the rise in the number of startup businesses, how can you ensure your startup will succeed and stand out from the competition? Many startups claim to implement digital marketing practices, yet most don’t invest enough time and money, and have little or no knowledge of effective digital marketing strategies. According to a startup study from Profoundry, “71% of the startups researched did not have a documented digital strategy in place.” This post will explore the importance of digital marketing for startups and ultimately why outsourcing may be the best option.
Because of the increase in startups across the globe, it’s no surprise that online presence can “make or break” the success of a startup. Brand awareness and customer acquisition are two of the main benefits that effective digital marketing strategies can provide. Listed below are a few introductory steps to internet marketing that every startup organization should implement to start on the right track.
1. Website Development:
Depending on what the product or service is, it should typically start with the creation of a professional website. Without this, everything else that follows becomes difficult or unfeasible. Although a decent investment is required when outsourcing to a developer, it is worth it in the long run. Unprofessional websites or not having one at all is setting your business up for failure. Check out Our Work and see what website development solutions Onimod Global has to offer.
2. Search Engine Optimization (SEO):
Having a website is one of the first steps for startups, but if it is not optimized for search engines how will it drive traffic? Ensuring that your startup’s website is highly optimized will require a lot of SEO knowledge and time. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Click Here to run a free scan and see how well your website currently ranks online. Ultimately, outsourcing SEO efforts to an experienced agency is your best bet to increase online visibility for your startup and rank well for relevant searches.
3. Social Media Marketing:
Once your website is fully developed and optimized for search engine visibility, social media marketing is the next step to follow. Creating accounts on as many social media platforms as possible (Facebook, Twitter, LinkedIn, Google Plus) will only benefit your organization by creating more visibility. According to Statista’s Report in 2016, “89% of startup owners indicated that social media initiatives have greatly increased exposure for their businesses.” A presence on social media not only increases exposure, but it also has the potential to increase SEO, develop a loyal following, and can even establish thought leadership within your industry.
Why Outsource to an Experienced Agency?
This is a typical question that most startups have, and why should an investment to an advertising agency be made? The answer is pretty simple – knowledge and experience. One of the worst moves a startup can make is investing money into their marketing budget without having any knowledge of where their customer base lies and how to effectively generate leads/conversions. A lack of internet marketing knowledge is one of many reasons why today’s startups fail in a digital world. Outsourcing to an experienced agency like ours ultimately ensures success and a positive ROI for your startup in the long run.
View our digital marketing expertise at Onimod Global and see how our experienced agency could help fuel your next startup endeavor!
Contact Us: At Onimod Global we are a full scale digital marketing agency that serve our clients’ needs in website development, SEO, SEM, Social Media, E-Mail Marketing, and much more. Feel free to reach out to us on our Contact Us Page and see what digital marketing solutions we can provide for you.