Digital marketing stats in the past week have been all about Facebook, the Super Bowl and the 2016 election, with a few other subjects sprinkled in. Check out the nine data points that caught our eye:
1. Social video continues to explode
Tucked into Facebook’s myriad of impressive numbers that came out in its 2015 Q4 earnings report yesterday was this nugget: There are roughly 100 million video views every day on the platform.
2. Apartments.com finds ‘Super’ success
None of the Super Bowl videos appear to be going crazy-viral so far. But Apartments.com’s first Big Game campaign is off to a good start—since launching its teaser clip on Wednesday, it has garnered 370,000 YouTube views.
3. The mobile election
Sixty-seven percent of Hispanics and 60 percent of black voters visit political sites on mobile devices, compared with 49 percent of voters overall, per a report from the Interactive Advertising Bureau.
4. Constantly looking at the device
Millennials unlock their phones 200 times a day, while the rest of us do so 150 times every 24 hours. And that’s why lock-screen advertising company Unlockd is attracting brands such as Levi’s, Starbucks and Hulu as well as investors like News Corp. co-chairman Lachlan Murdoch.
5. Smartphone and tablet search ruled in Q4
Mobile accounted for 52 percent of Google clicks (including ads and organic) in the fourth quarter of 2015, according to Merkle/RKG’s quarterly report.
6. Data-breached companies are asking for it
Nonprofit security and privacy watchdog group Online Trust Alliance (OTA) said 91 percent of data breaches in the first part of 2015 could have been avoided if the affected companies had done their technical due diligence.
7. Facebook goes native
According to Facebook, native formats now make up more than 80 percent of impressions through its ad network (known as the Facebook Audience Network) and perform as much as seven times better than standard banner formats. The Menlo Park, Calif.-based company has seen a fivefold increase in the number of publishers offering native ads year over year.
8. Clinton vs. Sanders on social
Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton’s 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000.
9. Trump and Cruz—the livestreaming battle
On the other side of the aisle, it’s interesting to see GOP frontrunners Donald Trump and Ted Cruz using Facebook’s new livestreaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz’s 25,000 on the livestreaming app.