Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but will also recommend you to their various social circles. Building your brand in this organic way will help you to become a trustworthy company, but it takes time. Build trust brick by brick, with one piece of content at a time. This is how experts at Onimod Global shape content for clients to create an unbreakable bond that will last between your brand and your customers.
Be Consistent in Your Brand Story
How consistent are you with your brand story throughout your social channels? Take a look at your online presence and make sure you are consistent across all channels. Also be sure that you are following through on promises to customers.
For example: Does your company highlight your unparalleled commitment to customer service – yet your buyers’ questions that are posted on the Facebook page are left unanswered? Consistency in your brand story build trust, but being inconsistent could potentially tarnish your reputation.
Become a Source of Expertise
Everyone is looking for answers to their questions,whether it’s something minor like where’s the closest Italian restaurant to more complex topics like how to rebalance your investment portfolio. When a person searches on Google or discovers something for the first time on social media, it’s an opportunity for your company to be there and answer their question.
Trustworthy content is:
- The accuracy of the information
- Providing the right level of detail to address the topic
- How it’s delivered to a person
Your original perspective is important to include but supporting your advice with reputable sources is essential.
Take a Stand on Relevant Issues
When a company speaks up and takes action on issues their customers care about, they are far more likely to be trusted as an organization. More than 9-in-10 millennials would switch brands to one associated with a cause as they value companies that are transparent and understand the impact of their operations.
To build trust, select a relevant cause that ties back to the purpose of your organization, communicate your support of this issue and take action to make a real impact.
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