Tag Archive for: content marketing tips

Choosing Effective Content Marketing Topics

When marketing your business with content creation, selecting topics that resonate with your audience is crucial, but relevance alone doesn’t guarantee success. It’s important to recognize that not all relevant topics align with your brand’s identity. 

The key to successful content marketing lies in understanding the competitive landscape and identifying topics that not only fit your brand but also enhance your return on investment (ROI). Let’s delve into how to pinpoint the right content marketing topics. 

Focus on What Your Audience Prefers

When deciding on a topic, it’s crucial to analyze comparative engagement metrics. For example, if you’re choosing between writing about the ‘Paleo’ diet and ‘Vegan’ diet, look at each topic’s likes, shares, comments, and overall interaction rates on various social platforms. The topic with consistently higher engagement is likely to resonate more with your audience.

Different topics may appeal to different segments of your audience. Consider the demographics of your followers when evaluating social media engagement. A topic that resonates well with a younger audience might not have the same impact on an older demographic.

Choose Less Competitive Topics

Opt for topics that align with your business objectives but face lower competition. This approach is akin to selecting long-tail keywords in SEO. Consider these tactics for high-competition topics:

  • Produce high-quality content like videos or original research.
  • Use paid promotions on social media.
  • Collaborate with influencers for enhanced distribution.
  • Develop a comprehensive promotion plan beyond the initial publication.

Leverage Multiple Mediums

One of the key strategies in content marketing is to leverage multiple mediums for content distribution. Different social networks have unique audiences and preferences, making it essential to tailor your content according to the platform where it will be shared. This approach ensures that your content resonates effectively with the audience on each specific network.

Each social media platform has its own user base and content trends. For example, visually appealing content may perform better on Instagram, while in-depth professional discussions might be more successful on LinkedIn. Furthermore, mobile app development topics might be more engaging on Facebook with a focus on visual demonstrations or infographics, and Twitter might be better suited for quick, insightful updates or discussions on low-code development. Understanding these nuances is crucial for tailoring content.

Create Multi-Purpose Content

Aiming for a balance between niche and broad topics is a calculated approach in content marketing. When you develop content, whether it be for a blog or social media, it’s essential to consider its adaptability across different formats. This not only caters to diverse audience preferences but also enhances the visibility of your content. For instance, a detailed blog post can be summarized in an infographic, or key points can be discussed in a YouTube video. This repurposing strategy not only ensures wider reach across different platforms but also significantly reduces the workload involved in content creation.

Final Thoughts

Developing a robust content marketing strategy involves strategic topic selection, understanding audience preferences, and continuous performance tracking. Experiment, measure, and adjust your strategy as needed to maintain an effective content marketing approach.

For the latest in digital marketing news and tips with Onimod Global, click here. Need assistance with content marketing or other digital marketing services? Contact us today!

3 Live Streaming Tips Every Content Marketer Needs To Know

Live streaming in 2021 is a game changer in terms of brand awareness and growing a following. This feature now offered on multiple platforms is a fun, rewarding, and incredibly valuable tool for growing your brand in an online space. The number of B2C content marketers using live streaming in their content mix almost tripled between 2019 and 2020 (13% vs. 35%). When it comes to creating a professional live stream, it’s difficult to keep viewers engaged. Often times there needs to be many moving part, but the payoff is huge and worth it to put in the effort. There is heavy competition among content creators, so in this post we will share some streaming tips and tricks to help you achieve success.

Promote on multiple platforms

Are you doing an IG Live to promote a new line coming out for your brand? Promote that on every channel possible. Don’t limit yourself to an audience that’s only on one platform. This also includes promotion while the live is starting during any platform. Make sure you’re sending out tweets that your live is happening now for anyone that wants to view the products in action. Also, don’t be afraid to let your live run for a bit with only a logo for some time as it’s proven longer live streams perform better than short ones. Just make sure that you’re available to answer any questions for your audience while they wait. However, this pre-roll method isn’t ideal for Facebook Live in particular. The live video is featured in newsfeeds, so it is unfortunately easy to scroll past and miss.

Is your live over? Now time to share on all platforms you can. Edit snippets and upload an IGTV or reel, add video to Twitter, upload to LinkedIn and Facebook, the list is endless. The point is to make sure that your quality content is able to be revisited by your customers that are still interested in your product but missed the live stream.

Respond to comments live

This is the perfect set up for a live Q&A on your brand, your product, your service, anything you want to discuss with your audience! This is where authenticity is key for your audience, it can be very off script and conversational as you discuss any topic with your customer directly. Having an extra set of eyes on your live stream is very important in this case. The extra person helps provide support and can read you questions from your viewers. They also are helpful to inform you of any problems you can’t see, such as audio sync issues or products out of frame.

This is also perfect to set up a Q&A with a guest, multiple leaders in your company, or brand ambassadors. Not only is live streaming more fun and engaging more people, but the additional company offers fresh insights and perspectives to make your live show more interesting.

Do it, but don’t overdo it

It is clear that there is tremendous that value live streaming can bring to a brand – as long as brands focus on creating content that makes their community want to come back for more. This doesn’t need to be expensive production for your team either, because it doesn’t have to be overly produced. Everything to get started – a good camera, microphone, lighting, and a streaming service – can be purchased online.

To increase engagement, go live at a regular time to build up an audience. Inconsistent and irregular frequency of live streams will only frustrate your audience. Consistency in your schedule also makes it easier to market and promote the show. For example, hosting a new influencer on your channel every Tuesday at 6 PM to try on the new collection of jewelry.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

How To Build Trust With Marketing

Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but will also recommend you to their various social circles. Building your brand in this organic way will help you to become a trustworthy company, but it takes time. Build trust brick by brick, with one piece of content at a time. This is how experts at Onimod Global shape content for clients to create an unbreakable bond that will last between your brand and your customers.

Be Consistent in Your Brand Story

How consistent are you with your brand story throughout your social channels? Take a look at your online presence and make sure you are consistent across all channels. Also be sure that you are following through on promises to customers.

For example: Does your company highlight your unparalleled commitment to customer service – yet your buyers’ questions that are posted on the Facebook page are left unanswered? Consistency in your brand story build trust, but being inconsistent could potentially tarnish your reputation.

Become a Source of Expertise

Everyone is looking for answers to their questions,whether it’s something minor like where’s the closest Italian restaurant to more complex topics like how to rebalance your investment portfolio. When a person searches on Google or discovers something for the first time on social media, it’s an opportunity for your company to be there and answer their question.

Trustworthy content is:

  • The accuracy of the information
  • Providing the right level of detail to address the topic
  • How it’s delivered to a person

Your original perspective is important to include but supporting your advice with reputable sources is essential.

Take a Stand on Relevant Issues

When a company speaks up and takes action on issues their customers care about, they are far more likely to be trusted as an organization. More than 9-in-10 millennials would switch brands to one associated with a cause as they value companies that are transparent and understand the impact of their operations.

To build trust, select a relevant cause that ties back to the purpose of your organization, communicate your support of this issue and take action to make a real impact.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Top Tips and Benefits of Content Marketing

The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of content is much less effective than it was in the past, which is not a positive. This doesn’t mean it should be abandoned, there are still many benefits to content marketing. It just means the content used needs to be valuable, relevant, and correctly leveraged. 

What is Content Marketing 

Content marketing is a digital marketing strategy that focuses on creating and sharing valuable or relevant information on a consistent basis for the ideal buyer persona. The goal is to build relationships with customers, drive organic traffic, increase conversion rates, and ultimately capture more sales. It’s important to know that content marketing is not promotional content. The modern consumer is hyper aware of sales pitches or anything in-genuine. Consumers prefer being educated and informed about products and companies, and are much more likely to believe other consumers over a company. 

Content Marketing Benefits:

Higher rankings

One of the number one things you can do to increase your search engine rankings is add more content to your site. Search engines, Google especially, likes to provide users with results that deliver exactly what they’re searching for. Consistently adding relevant, keyword rich content in the form of blogs or landing pages is the best way to provide that experience. Having more pages doesn’t always correlate to more traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. 

Brand credibility

Having high quality content on your site immediately increases your perceived expertise, authority, and trust of your company. Users thinking highly of brands that they feel are answering their questions and providing useful and relevant information. Higher domain authority strongly correlates with higher search rankings. So yet again, producing consistent quality content will help increase organic traffic for all pages of your site.

Drive sales 

The first goal of your content should be to deliver some kind of value to the reader. After that has been done, you can use any remaining space to tactfully promote your product, service, or brand. Content can inspire requests for more information, trials, downloads, consultations, and sales. Highly targeted content can be one of the best ways to speed up the sales funnel, as long as it’s done right. Your content should never seem like a promotional advertisement. 

Content Marketing Tips:

Your content should be the answer 

Content should be based on questions potential customers might have. The more direct and detailed the answer is, the better it will rank on Google or other search engines. Most companies are well aware of their customers’ problems and pain points. This can be transformed into tutorials, how-to-guides, etc. For a piece of content to be effective it needs to be actionable. Inform your audience about specific steps to take or resources they need to carry out the advice you’re giving. Your answers can vary according to audience demographics. If you know your audience is split, segment your content strategy to target each group directly, instead of writing generically.

Use images and videos whenever possible 

HubSpot’s 2016 video marketing statistics report that adding videos to landing pages can boost conversions up to 80% and that users are 64% more likely to buy something online after they’ve watched a video about it. You can integrate videos into blogs or create them separately as their own entity, like a “vlog.” When people only spend 8 seconds deciding whether or not they’re interested in a piece of content, it helps to be visually stimulating. So even if you can’t include a video, images can be just as effective. 

Create and stick to a content calendar 

For content to be effective it needs to be consistent. The best way to ensure you’re posting regularly is by laying everything out in a weekly or monthly content calendar. It should be more detailed than just reminders to post. Include things like what your blog topics will be, what tags you’re using for each post, where everything needs to be shared, etc. This way when the time comes you’re not scrambling to think of content ideas. There are a number of tools that can assist with content calendars. CoSchedule, WordPress, and Asana are a few editorial calendar and project management tools, but it can be done a basic spreadsheet as well. 

Make sharing your content easy

This is one of the easiest tips to implement to a site. Social sharing buttons should fit in with the site’s theme and be prominently placed throughout blog posts and web pages. If the sharing process is complicated and time-consuming, no one will do it. It should be a simple, one-step to share process. There should be options to share to Twitter, Facebook, LinkedIn, and any other platforms that seem fitting. 

Always include a CTA

Strong call-to-actions are necessary in any marketing strategy. It’s unlikely users will go to your homepage, browse to other pages, or end up where you want them to be. They need to be told what to do with a quick link to it. Whether that be liking/following a social media page, sharing a post, subscribing, requesting more information, etc. It’s beneficial to A/B test your call-to-actions as well. Try different locations, colors, copy, etc. It’s important to make sure the CTA doesn’t interrupt the flow of content, though. It should seem like the natural consequence of the content. It should also be clear and easily clickable. 

No matter your ultimate marketing goal, content is always a valuable addition. It works, and that’s why it’s so widely used today. The key is to ensure it continues to work in a saturated market is by leveraging new and innovative tactics, like setting clearer content marketing goals and A/B testing various content. 

More from Onimod Global 

Sometimes, outsourcing your content marketing is the right choice. At Onimod Global we’re experts in SEO, social media, and content marketing. We create visibility for companies in the places their customers are searching, interacting, and engaging. Take a look at how we’ve helped other companies, and learn more about what we can do for you!