Data is often heralded as the new oil, driving the engines of modern marketing and business strategies. However, with great power comes great responsibility, and the increasing reliance on consumer data has brought privacy concerns to the
Data is often heralded as the new oil, driving the engines of modern marketing and business strategies. However, with great power comes great responsibility, and the increasing reliance on consumer data has brought privacy concerns to the
Marketers have been tracking behavior, targeting individuals, and gathering endless data with implicit consent for years now. But after recently learning about privacy breaches across social platforms and search engines, consumers have started taking ownership over their