No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear and concise message to consumers.
Start by asking what a potential customer might think the very first time that they interact with your brand. In every aspect of your company from a Facebook post to the website home page, you need to ensure that you are communicating your brand effectively.
Search Engine Optimization is a very serious topic when it comes to how customers are reaching you. Not only does enhanced SEO help drive traffic and awareness, but it can also heavily impact the user’s overall experience with your brand.
For instance, if a potential client goes to your website but can’t figure out how to navigate through the pages, then you have a problem. This kind of issue can prevent them from learning more about your company or even reaching out through phone or email.
10 years ago it is unlikely that anyone could have predicted that there would be a need for such a thing as a “social media manager”. Times have certainly changed. In today’s digitally driven environment, social media plays a very important role in brand recognition.
According to Statista, 70% of the population in the U.S. has at least one active social media account. That means that if your brand is not utilizing Facebook, Twitter, LinkedIn, and other major platforms, then it is severely limiting itself.
Content is the incredible piece of the puzzle that brings everything else together. It shows what you have to offer and how you can help your customers across all kinds of digital mediums.
The best way to utilize your brand’s content is to link it all together. Drive every click, tweet, and post back to your website. This allows users browsing Facebook to easily pop over to your website and take a look at your amazing products and services.
Data Measurement and Analysis
No matter how well your business is doing, it is near impossible to realize just how well things are going without some type of measurement. Simple tools like Google Analytics can go a long way in helping your brand succeed.
By taking a look behind the scenes, you can start to get some real answers. Have a sudden uptick in conversions? Try taking a look at how much content you generated, or how well your company ranks on the first few pages of Google search results. Once you can solve the mystery as to why good or bad things are happening, you can take action to make better choices for your brand.
Run a Free Scan of Your Business Today
Get started on improving your company with a brand audit from Onimod Global. See just how well your business ranks on search engines, important local directories, and the top review sites. To see your brand’s overall visibility on the internet CLICK HERE.