Tag Archive for: call to action

How to Refine Your Content Marketing Skills

In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So, how do you become an expert in content marketing?

Well, this article makes no guarantees but the digital marketing experts here at Onimod Global are confident that the following tips will greatly improve your content marketing abilities.

Making Headlines

Your content should always begin with an attention-grabbing headline. Such a headline can be difficult to create as you must not only convey the essence of the content but you must also peak the interest of the viewer.

Some general rules to remember when generating a remarkable headline are as follows:

  1. Be Specific: Get right to the point of your article in the headline. Make sure that the audience is aware of what the article is really all about.
  2. Be Descriptive: Try to paint a picture with your words. This does not mean that you need to use overly complicated jargon from a thesaurus, but rather that you should describe the subject of the piece carefully and colorfully.
  3. Ask A Question: This particular method can easily become cheesy but the key is to sound less like a 30-second infomercial and more like a concerned colleague or friend that is personally addressing the reader. Focus on appealing to the needs and wants of the reader rather than simply trying to sell your product.
  4. Do Your Homework: Did you know that the best opener for a headline is “X Reasons Why..”? These are the types of things that you should know if you wish to consider yourself a serious content marketing specialist.

The Next Step

Unfortunately, expertly crafting a unique and engaging headline is not the hardest part of content marketing. The true challenge lies in getting the viewer to actually start reading your content. Whether this be in the form of a click or a purchase, the objective remains the same.

In the process of content creation that is aimed at making conversions, you should bear a few things in mind:

  1. Start Out Strong: Your opening line needs to be as equally engaging as the headline you just wrote in order to keep the attention of the reader.
  2. Seamless Transitions: As you move between paragraphs you should be aware of how well each sentence is flowing into the next. A disjunct phrase could cause the reader to stumble, and possibly even close out of your article altogether.
  3. Don’t Forget A CTA: At the end of each content piece there should always be some sort of call to action. This is how you redirect the reader back to other genius content that you have created, or to some other sort of resource that is relevant to the subject of the article.

More From Onimod Global

As we have guided you through this exceptional list of to-dos in the world of content marketing, it would be shameful for us not to take our own advice, which is why we invite you to visit the Onimod Global News Page to stay up to date on all of the latest and greatest trends within the digital marketing industry.

5 Tips for Creating Effective Landing Pages

When seeking conversions of any sort, a landing page can “make or break” a user’s decision to convert. Building a compelling landing page tailored for conversions is much easier said than done. There are numerous factors that go into the creation of a landing page, but what separates good landing pages apart from bad ones? This post will explore five effective landing page practices from our previous experiences thus far at Onimod Global.

1. Use a Landing Page Template:
In today’s digital world, setting up a landing page from scratch may already put you at a disadvantage. There are many online resources out there that provide user friendly templates to get you started on the right path. Some that come to mind are Instapage, Leadpages, Unbounce, and certain WordPress plugins. Most landing pages that you’ll come across today are most likely created from a template.

2. Emphasis on Call to Action:
Having a clear call to action is one of the most important features for any landing page. The call to action is essentially what you want website visitors to do. Some highly used call to action phrases include: buy now, register, more info, sign up, contact us, etc. It’s also important to not distract site visitors with lots of other requests on the page. There should typically be only one, clear cut call to action. Ultimately, the call to action is by far the most important aspect of any landing page.

3. A/B Testing:
A/B testing is one of the most efficient strategies when it comes to finalizing a landing page. A/B testing consists of tweaking certain characteristics to test one landing page layout against another. Characteristics that can be tested include text font, color, size of buttons, navigation features, subheadings, use of bullet points, and any other web page feature you desire. The overall purpose of A/B testing is to ensure that your landing page is user friendly with main points and the call to action being “eye catching.”

4. Precise Information:
The last thing you want to do with any landing page is ramble on with information and drive potential conversions away. Over time research has indicated that the more choices you offer people, the less chance you have of getting desired conversions. A couple of questions to ask yourself when constructing a landing page are “do I really need to gather every piece of information possible?” or “is it relevant to include every piece of company information?” Keeping forms short and simple will most likely increase your response rates and moving all company info to the “about” page is probably your best bet.

5. Show Off Credibility:
It’s no surprise that consumers tend to place a higher value on products/services that other people have already approved. Showing off statistics, testimonials, or mentions from the media is an effective way to display an organization’s credibility. Great testimonials in particular should always be showcased somewhere on the landing page. Word of mouth is a powerful thing, whether it comes in the form of testimonials or even likes and shares.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!