How To Amplify Your Digital Marketing Reach in 2023

Digital marketing trends are constantly evolving, and it can be tricky to stay relevant. Learn how to establish, expand and strengthen your digital brand presence here. 

Digital marketing draws its power from a solid understanding of what motivates your customers. The messages, content and offers you send from your company need to reflect this understanding. And if you ignore the fundamental motivations of your customers, it could cost you.

Continue reading here to see how you can amplify your marketing efforts this year.

Conversational Marketing

If you’re still directing people to lead capture forms and waiting for a response, you’re missing out on conversational marketing.

Instead of directing people to lead capture forms and waiting for a response, conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

Interactive Content

Today’s audience wants content that demands attention. Interactive content creates an experience that makes the reader feel like they are part of the process, rather than just sitting on the outside looking in. Marketers are developing dynamic, experiences that encourage active engagement from their target audience with content such as:

  • Interactive infographics
  • Quizzes
  • Games
  • Calculators
  • Contests
  • Interactive maps
  • Interactive videos

VR Based Tools and Apps

Virtual reality (VR) marketing has become more and more popular over time.

With the rise of digital shopping, shoppers increasingly want to be able to try on clothing or preview items before they buy them. In 2021, Meta (formerly Facebook) unveiled metaverse. This fast-tracked the need for marketers to implement hybrid and mixed-reality experiences into their marketing mix. Virtual reality (VR) marketing allows brands to promote their products or services using VR technology to create a simulated but realistic experience.

While many brands have successfully used augmented reality (AR) tactics to attract customers, like Target’s (AR) app, few have designed a completely immersive virtual reality experience that would require a VR headset. Virtual try-ons and branded Instagram filters will continue to have an impact on 2023’s marketing landscape, but expect to see even more innovative VR marketing tactics take center stage this year.

AI for Trendspotting

Artificial intelligence (AI) is poised to make a huge impact in many industries within the next few years.

Marketing professionals are now leveraging AI methods such as data models, algorithms, and machine learning to better understand their target audience. This data can help marketers optimize spending, customize and target content, and personalize their customer experience. It is estimated that three-quarters of marketers fail to use behavioral data for online ad targeting. New technology is working to make this data more accessible and affordable for small businesses.

Final Thoughts

With the world becoming more and more connected (and younger generations relying heavily on the internet to access services), it’s important to have an online presence. And although it’s no secret that digital marketing is a must-have for any business, there is no one-size-fits-all technique. You have to be willing to examine your business and do lots of testing to find out what gives you the highest ROI.

If you need assistance expanding your digital marketing reach, Onimod Global and our team of digital marketing experts can help. As a Chicago-based, in-house marketing team, we are your partner specialists for all your marketing needs.

We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media and content creation to SEO and paid search, you will have the tools to ensure your business succeeds online.

Are you ready to amplify your digital marketing strategy? Contact us here today.

5 Tips to Incorporate Images into Your Digital Marketing Strategy

Digital marketing is more than sending a message to your customers. It involves emotions, needs and desires to have it resonate with your customers. The best way to get your audience to take action is by using images.

Images are more than just a pretty picture—they’re a way to engage with your customers’ emotions, needs and desires. Marketing copy without images doesn’t resonate with customers. Continue reading here to learn more.

1. Images Are Memorable

Seeing a pretty picture sticks with you longer than the short description or advertisment it was shown in. Did you know that when people hear information, they’re likely to remember only 10% of it three days later? But if that same information is paired with a photo (or some other type of image), the likelihood of people retaining that info is increased to 65%!

So if you’re looking for a way to boost your retention rates, try pairing your content with an image.

2. Images Communicate Faster

If you’re trying to be heard and seen in a very fast paced world, images are your best friend.

We see over 5,000 advertisements a day—and most of us can’t even remember what they were for. Think about the images that stick with us: the Coca-Cola polar bears or the red M&M dancing in front of a crazy background.

Images work because they are digested quicker than text. It takes readers about 10 seconds to process and decide on the value of written text—not to mention the time required to read it! On the other hand, the mental and emotional impact from an image happens almost instantly.

3. Images Keep People Wanting More

Images are an important part of content marketing. They encourage readers to stick around and engage with your website.

In fact, TIME magazine wrote a piece about website visitors staying on a site for no more than 15 seconds. Having cool and interesting photos can help engage readers to learn more about what you do as a company and in turn has them spending more time on articles and site pages.

4. Images Increase Engagement

When it comes to digital marketing, the image is everything.

Whether your content includes images that illustrate text or simply accompany an article, readers want to see visuals. Articles and blog posts that contain images get over 90% more total views than those without.

Press releases also see a 45% increase in views when a photo or video are included. The same goes for social media: Tweets with images receive 150% more retweets than tweets without images, and Facebook posts with images see over 2x more engagement than those without.

At the end of the day, visuals make it easy for readers to digest and remember what they’re reading.

5. Images Help Make Sales

Online shopping is even more popular now with significant pushes from TikTok. However, most buyers won’t know what their product will exactly looks like once it arrives. This is where having high quality, and accurate photos of a product are so important. Most consumers want to know the quality of an item by looking at a photo. About 63% of customers think that image quality is more valuable than product information or even a detailed product description.

Final Thoughts

Whether you decide to use, Stock Photos, Branded Images/Graphics, Infographics, GIFs, or User-Generated Content there are many ways to employ visuals into your marketing. At Onimod Global, we specialize content creation, image and ad creation and much much more.

Looking to get started on digital marketing efforts for 2023? Contact us today.

How To Find YOUR Ideal SEO Company

Search engine optimization (SEO) can seem like a daunting task. It’s easy to feel overwhelmed by the sheer number of different factors that go into your strategy. This is one of the reasons why most businesses turn to an outsourced SEO agency. With thousands of agencies to choose from, it can be difficult to find a qualified and reliable one suited to your unique business needs. 

Define Your Goals

Defining your goals and intentions is the first step in finding a company that matches what you’re looking for. This should be more than just trying to get more organic traffic or rank for specific keywords. Establish exactly what you want to accomplish with SEO, whether that be to boost revenue or get more downloads or signups. No matter which company you chose, make sure you’re clear on the type of results you’re looking for and what services you need.

Factor Strategy Into Your Search

If you’ve ever searched the web, you’ve probably noticed that some sites rank higher than others. This is mainly due to search engines using algorithms to determine sites and their rankings. Algorithms factor things like how often people link to your site, how many times your site has been viewed, and how long it’s been around.

Unfortunately, there is no magic trick that will make your website rank higher in search results. You can’t just add keywords or change the color of your text and expect to see a boost in traffic. SEO is a process that takes time and effort. You need to build up your brand identity on social media platforms, write articles for websites with high authority and most importantly optimize the content on your website for SEO purposes.

Avoid Google Lists

Searching for the best SEO companies is a lot like searching for the best restaurants in your area. Most people will just look up top restaurant lists, but that isn’t always a good sign for a restaurant to have outstanding organic rankings themselves. If the restaurant has the time to constantly work on their own rankings, it may be because they aren’t doing that for others.

The best restaurants typically have a list of long-term clients who have and will refer other people to the same service. It’s also important to remember that lists such as those are generally not impartial. Many of the lists are pay-to-play. The websites that post the lists require payment from companies that they feature on them. The more they pay, the higher on the list they will be. That’s why using word-of-mouth advertising may be the best way to find a qualified and trustworthy SEO company.

Knowledgeable Employees

When you’re interviewing a company, it’s always great to speak with the CEO. But if you’re looking for an SEO agency, there’s a better way to evaluate what they can do for you. You want to go straight to the source. Speak with the team who is going to be doing the work for you. They’ll be able to give a more realistic view of how expert the team is and how they’ll actually interact with your business.

The CEO will undoubtedly be the most persuasive person in the company—after all, they’re trying to make your their client. It’s important to remember that they aren’t necessarily going to be doing the actual work on your account. If the team members seem knowledgeable about SEO and are able to answer your digital marketing questions, then this could be a good fit for your business!

How Onimod Global Can Help

Your business is unique, and so is your SEO strategy. That’s why we take the time to get to know you and your goals before we start working on your campaign. At Onimod Global, we understand how important it is to work with companies that have a clear idea of what they want from their digital marketing efforts.

We’re experts in organic search engine optimization, which means we focus on increasing your business’ visibility on Google and other major search engines through natural rankings. We’re also trusted Google Partners, which means we can help you take advantage of Google’s newest features and products.

We help our clients achieve long-term success through strategic planning for campaigns that deliver real results over time—not just instant gratification.

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

Getting Started With Social Media Design

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. How can you make sure your design attracts the right audience? Let’s take a look…

The digital world is constantly changing. With all the new social media platforms, those that have been around for years are evolving, and new ones are popping up every day.

Whether your business is B2B or B2C, it’s important to have an effective visual strategy on social media. Graphics—such as photos, images and infographics—take up a lot more space than quotes and texts on any social media newsfeed. So how can you leverage graphics to make sure your business stands out online?

Here’s how to improve your social media visual strategy.

Optimize Your Images For Different Platforms

In order to maintain a social media presence, it’s important to post regularly across a variety of platforms. Posts with images get more engagement than links and text, so keeping your visuals looking their best is critical to an effective social media strategy.

For the most part, each platform requires images of different dimensions. To make this easy, apps like Canva and Adobe Stock have a selection of social media templates formatted to the optimum size for each network. And for your own unique designs, it’s easy to create an original template using custom dimensions.

Make Your Branding Cohesive

Consistency is the key ingredient to brand recognition and success. Think Coca Cola’s vibrant red, and Nike’s “Just Do It.” These brands have all mastered consistent branding by using the same font, color or image in all of their designs.

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand.

Create Valuable Content

The key to successful social media marketing is value and variety. You want to post content that is both valuable to your audience, as well as easy for them to share with their friends. There are many different types of content that can be shared, so don’t restrict yourself to one or two templates and make sure everything you post adds value to your site and for users. You want more valuable content to gain wider reach across social media platforms, resulting in more potential traffic to your website!

Consider posting the following:

  • Industry tips
  • Event Posts
  • Infographics

Create Consistency

Using a consistent template for graphics is important, especially if you’re a brand that’s trying to create an image across all of your social media platforms. Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by:

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element

More from Onimod Global 

It’s important to stay on top of your digital marketing strategy so you can stay ahead of the curve.

At Onimod Global, we offer high-end design and branding for your business. We know how to take your brand from good to great! We can help you create an amazing visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started.

Is QR Code Marketing For You?

In a world of smartphones and 5G connectivity, QR codes have finally taken off in the world digital marketing.

QR codes have been around since the 1990s, but their use has only recently become common practice. Governments have played a prominent role in this development, bringing QR codes into the mainstream with their use during Covid-19 pandemic response efforts.

How do you know if QR Code marketing is for you? Let’s find out.

The Origin of QR Code Marketing

QR codes were invented in 1994 by a Japanese automotive company called Denso Wave. They created them for the purpose of tracking vehicles throughout production. The code pattern was inspired by a game called “Go” an abstract strategy game known for black and white pieces. Each QR code is uniquely designed so that it can be tied back to a piece of online data.

Codes can be read from all directions, so that the user can scan it quickly and land on the web page immediately. Before the pandemic, many thought the QR code had failed to reach its potential. However, COVID-19 had made QR codes to the center of public attention. Restaurants quickly popularized QR codes so customers can be instantly directed to their online menu.

Over 83% of American consumers have canned a QR code at least one, and 72% of people have scanned a QR code within the last month. Creating unique QR codes is a simple task that anyone can do. Nowadays, there are many free online QR code generators that can create them in a matter of seconds.

Since anyone and everyone has now jumped on board to QR code marketing, is there creative ways to implement them into your strategy? Let’s explore some examples of QR Code marketing methods.

Examples of QR Code Marketing

  • Coinbase

Coinbase is a great example of simple yet effective. During the 2022 Super Bowl, the brand created one of the most popular ads that displayed a bouncing QR code. Users could can the code and gain access to $15 worth of free bitcoin if they signed up for an account. Even though the ad slot cost them $13 million, their main goal was to attract attention – which worked. Their website crashed shortly after the ad went live due to a massive surge in web traffic.

  • Starbucks

Starbucks is another coffee retailer who has been incorporating mobile into its everyday initiatives. The Starbucks Card mobile application is now accepted at many Target and Starbucks stores, making it one of the largest mobile payment initiative in the U.S.

The mobile application lets Starbucks customers check their card balance, reload the card and view transactions. The new QR code initiative shows that Starbucks is using mobile to further engage with consumers.

Benefits of QR Codes

As the examples showed, QR codes offer a lot more marketing potential than one might initially think. They are cheap, ubiquitous, and can be used very creatively. Brands today are already taking advantage of QR codes in marketing campaigns so think about how you can also use them to achieve:

– Increased brand awareness

– Increased traffic to your website or blog

– More sales of your products or services

Why Onimod Global

At Onimod Global, one of our main goals is to develop ‘Digital Synergy’ for your company. ‘Digital Synergy’ is about having visibility in the places your consumer needs you, including introducing QR codes for your brand. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

We align marketing departments with sales and executive directions. Our consultative approach streamlines and organizes the marketing conversation for your business.  Got questions about QR codes or want to learn more about our services? Contact us here today.

Long-Tail Keywords: What are they?

Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!

Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.

What are Long-Tail Keywords?

Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.

The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.

Here are a few examples of long-tail keywords vs. head keywords:

Head Keyword:

Nike

Long Tail Keywords:

Nike Air Max Ones

Nike sustainability policy

Vintage Nike shoes

Nike Men’s Yoga Shorts

While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.

Why Are Long-Tail Keywords Important?

Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.

Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.

Using Long-Tail Keywords Effectively

Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:

  1. Using keywords naturally
  2. Placing keywords strategically
  3. Consider your user’s search intent

Final thoughts

The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.

4 Tips for SEO Content Strategy

Want to create your best SEO content this year? Try these four data-driven content strategies to get more traffic and leads.

There have never been more new and exciting opportunities to master your content and reach a wider audience than right now.

An SEO content strategy isn’t just a document with instructions and requirements. The best SEO strategies come from an in-depth conversation, whether it’s between a writer and an editor, or a marketing team and the people who actually write the content.  In order to create a strategy, you’ll need access to how your content is performing. If you want to scale SEO, you need to prioritize it.

In this post, we’ll discuss how to make SEO a priority in your content strategy, and how this impacts scaling SEO.

Tip 1: Include SEO as part of the writing process

Incorporating SEO into the writing process is a great way to ensure that your content is optimized as it’s being created. If this doesn’t happen, there’s a chance that optimizations will be made after the content has been completed. This leaves out the opportunity for writers to include relevant keywords that have search volume while they are crafting the piece.

Tip 2: Provide Keyword searches for content topics

Keyword research is a crucial part of the content creation process. This is an opportunity to provide writers with relevant keywords so they can write holistic SEO copy. It allows them to pick and choose the keywords they want to write about to ensure content is in line with SEO strategy.

This can also prevent keywords from product pages from being the focus keyword of the copy. This is done to prevent two or more pages from competing for the same keyword in Google’s search engine results. Finally, it ensures relevant keywords with search volume and user intent are used.

Tip 3: Provide Keyword research for omnichannel campaigns

When you’re creating omni channel campaigns, it can be a challenge to find relevant keywords with any search volume. It’s important to ensure that your keyword research is accurate, because if the keywords you use aren’t relevant, then your campaign will not perform well on search engines. Here are some tips for finding the right keywords:

1. Try to include additional longer-form content with keywords that address users’ pain points and that have search volume. For example, instead of writing “Find out where we deliver in San Francisco,” write “Find out where we deliver in San Francisco, California!”

2. We recommend internally linking these assets into the campaign content to overcome organizational created language. For example, if the user searches “find out where we deliver in San Francisco, California!” and clicks on your ad, you can provide a link directly to your landing page with more information about delivery in San Francisco so it won’t feel like an interruption when they click through from Google Search Ads (GSA).

3. Map out your content by topics and keywords in a spreadsheet so that you can better internally link your content to the user’s journey

Tip 4: Content and keywords should be aligned

Keywords are important—they help Google and users find your site, after all—and they should be considered throughout the entire lifecycle of a buyer, from when they first start searching for information about your product to when they actually make that purchase.

If you’re not careful, you could end up with a disconnect between your keyword intent and the copy on your site. This can confuse both Google and your users, which means fewer people will see and click on your content.

To avoid this issue, make sure there is no disconnect between the keywords associated with copy and different stages of the buyer’s journey. Don’t confuse your users and Google!

Final Thoughts

SEO is a must for anyone who wants to scale their content marketing and create a profitable business model. If you want to learn more about SEO from someone you can trust, we would love to have the opportunity to speak with you.

In the end, Onimod Global is more than in tune with all things SEO, Content marketing and social media, so it doesn’t hurt to drop us a line and ask questions. We are always happy to chat about the latest trends in digital marketing or help you develop a custom digital marketing strategy for 2022. Contact us here today.

How To Effectively Use Hashtags on Social Media

Promoting your brand on Social Media is paramount nowadays. And hashtags are an extremely effective tool when used correctly. Let’s delve a little deeper into the world of the previous pound sign (#) and how it can captivate audiences in 2022.

Hashtags can be one of the best way to make your content available in other realms of the social media world. The history of hashtags and their origin stem from Twitter and slowly began to grow across the board on other social media outlets.

Here’s a look at how to properly use hashtags to help people find your topics and expand your audience.

What are Hashtags?

By definition a hashtag is a keyword phrase or word preceded by a hash symbol (#). It’s used all over social media nowadays within the body of a post. The purpose of the hashtag is to bring attention to your posts in order to create interaction with new potential followers. When using a phrase as a hashtag, you spell it without spaces i.g. #onimodglobal.

Hashtags can include numbers but it cannot use symbols or punctuations. Beginning middle, or end you can place a hashtag in the body of your social media post or within the comment section. When you utilize this strategy it can help people who don’t follow you to find your content.

Why are Hashtags Important?

Hashtags are important for the sole purpose of your content being found by the right people. By using hashtags that are relevant to your business or the services you provide it can help drive your content to the right people. When this happens, you will have traffic to your content that will in turn boost your views, likes, and shares.

However, using them only makes a difference in your social media strategy when it’s done the right way. Here are some hashtag tips:

  1. Don’t get carried away with hashtags – The number of hashtags you can use depends on which platform you are using. Twitter would be a great example where one to three hashtags will have more of an impact opposed to using lot of them.
  2. Keep hashtags short and memorable – It’s in best hashtag practice that you don’t use a lot of words within a tag. A great example of this would be hashtag activism campaigns. The summer of 2020 was huge for the #BlackLivesMatter movement in America, and is still widely used within social media today.
  3. Don’t choose hashtags that are too obscure – If you choose a tag that no one is going to search for, it won’t benefit your marketing efforts.

Create your Own Hashtag Strategy

Anyone can create their own hashtag strategy. While there are many ways you can go about this, the best way is to choose specific hashtags whenever possible. The more specific you can get, the more likely you are to attract a targeted audience. Another strategy is using capital letters at the front of each word. This clarifies what you are trying to communicate.

Your competition is more than likely already using hashtags within their social media strategy. How successful are they at engaging your mutual audience? Pay attention to how much or how little they use hashtags and what the response is.

A successful hashtag strategy starts with knowing your audience and taking the time to become familiar with what works on each platform. With that knowledge in hand, you will continue to learn what works and what doesn’t, by using hashtags as part of your social media strategy and analyzing your results.

Overall, hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.

Last Thoughts

Whether you’re new to social media or have been around it for a while, you can greatly benefit from learning a trick or two about hashtags. From Facebook to Instagram and Twitter, you will understand how to drive engagement and extend reach.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How To Choose Content Marketing Topics

When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a good fit for your brand. 

Effective content marketing grows only when you understand the competition at stake when trying to get the audience’s attention. One of the biggest questions you can ask yourself is, how do you determine topics that are a good fit but also have a positive impact on ROI?

Here are a couple tips on how to choose your content marketing topics effectively.

Find the content topic that your audience is most interested in

If you have two related topics in mind, write about the one that gets more average engagements on social media. While this may sound simple, its often times overlooked. A common problem most people run into is quickly sorting content or blog ideas to find the best topic out there. Evaluating topics with alongside of your social data can be a significantly easier step for analyzing content.

For example, if you’re writing about nutrition or fitness, you might want to critique different diets. In this search for the terms “Paleo” and “Vegan,” it’s easy to see that content about vegan eating is more popular.

“Vegan” has a much higher average level of engagement. So, writing about it can give me a competitive edge, making it easier to get my audience interested in my content, and extending its reach with more social shares. This search took less than a minute, making the Content Analyzer an efficient choice for maximum ROI.

Find topics with less competition

Just as it can be wise to opt for long-tail keywords with lower competition instead of core keywords with tons of competition, using content marketing topics that meet your business goals AND are less competitive is a great option for maximum impact.

Another option would be to pursue different types of content based on how saturated or competitive the content landscape is. If you are writing about a topic with high competition, here are a few tips:

  • Create higher production value content such as videos, courses, ebooks, or original research
  • Consider paid distribution, such as advertising on social media
  • Collaborate with influencers to increase the distribution power behind the content
  • Make sure you have a promotion plan in place that extends beyond the initial post-publication phase

Can the message be shared across multiple mediums?  

Social networks are where conversations take place on different topics. In most content areas, the conversation will gravitate toward one network over another. By comparing the performance of different topics through various networks, you can develop content that will appeal to target audiences on specific networks.

Content marketing takes a good balance of storytelling, educating, convincing and should include a call-to-action. Once you’ve landed on a strong topic, it’s equally important to ensure you’re able to create multi-purpose content out of it. You want to choose topics that you’re an expert on, but you don’t want it to be too niche. This may cause a shortage of material and of those actually interested in reading it. Not only that, but it might also be difficult to share that content across multiple mediums and platforms.

For example, mobile app development content performs better on Facebook and low code performs better on Twitter. If you want your content to reach people on Twitter, it would be a good idea to frame the piece around low code. You want to find the sweet spot between broad and niche. Ideally, you will find content pieces that can be featured in a number of ways. For example how-to content could be created as:

  • A YouTube video
  • An infographic
  • A blog post

You want to be able to then share these pieces of content across social platforms. Having flexible content ensures that all members of your audience will be able to find something they best relate to and be able to find it in multiple places. This also creates less work for you, as you can successfully reuse and share topics.

Final Thoughts 

Mapping out and choosing the right topics for content marketing takes strategic planning. Learning what content performs best among your audience takes time and experimenting. Continually measure and track your strategy and make changes when necessary. Choosing the right topics is essential to developing and driving an effective coverall content marketing strategy.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

Skills Every Digital Marketing Agency Should Excel in

A great digital marketing agency should have the ability to learn your brand quickly and be ready to act as your in-house digital experts.  Since the digital industry is so diverse, how do you know if a digital marketing agency is really as great as they claim to be?  

Looking for a new digital marketing agency but have no clue where to begin? Working with a good digital agency that specializes in quality marketing strategies is an obvious starting line. Knowing how to choose a digital marketing agency is essential in your search to find the right agency fit for your brand.

Spending money on digital marketing is a big deal, and you want to find an agency that makes the most of your money and works with your business goals. If you’re tired of being burned by agencies that make big promises but deliver no results, check out our three must-have skills (and top red flags) to watch out for. 

1. SEO & SEM

Across the board, Search Engine Optimization (SEO) is one of the most important skills you can have in this field. Knowing how SEO and content optimization work is essential for running a successful campaign. A good marketing agency should have an up-to-date website. If they’re practicing their SEO successfully you can easily find them doing a simple google search. 

Both SEO and Search Engine Marketing (SEM) form your entire digital strategy on a data and content level. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

2. A Solid Team

A great agency should have a team that is equipped with versatility and expertise. Building a team that has experts in their respective fields i.e. design, development, SEO, content strategy, social media and brand development, will only make your agency more sought after and stronger as a whole.

Content is perhaps the core of digital marketing. Content marketing will continue to be a crucial part of the game no matter what happens. After you’ve created your all-star team you should then be able to create high quality, SEO-friendly content for various channels. By understanding how to create an effective content strategy you’ll be able to easily engage and convert to various audiences.

Things can be a little challenging when it comes to creating different content formats. From video to social media, emails, web content, blogs, e-books, videos, and white papers, it can be tough to create content that translates to these different formats. Working together as a team is the best way to face the beast that is, content marketing.

3. Tools and How to Utilize Them

Due to the marketing industry being so technology-driven, you need a good grasp on technology as well as be able to learn it quickly. It is immensely beneficial for a marketing agency to have a solid understanding of marketing tools as well as the technical skills that go along with them. For example, a CMS like WordPress – used by a third of websites – can be tweaked to boost SEO. 

Project management tools are important and its always good to ask what platform your desired marketing agency is using.  Nowadays there are many tools you can use to get the job done, for example Google Analytics, Hubspot, Salesforce, the list goes on. The bottom line is, any agency should be comfortable and familiar with all of these tools.

Now that we’ve covered the 3 top things to have as an agency, lets discuss the 3 Red Flags to watch out for.

Red Flag #1 – You Don’t have an Account Manager

A solid agency will pair you with a marketing strategist or account manager who oversees your business’s marketing success.

Something to look out for is talking to a new person every time you call. When you’re looking for an agency, make sure to ask who will handle your account. If it’s one person, that’s great. If they’re running a call center, look elsewhere.

Red Flag #2 – You Can’t Access Your Marketing Data

If the agency refuses to give you access to analytics, you should find an agency that will let you track your marketing success with them. There’s no reason for a digital marketing provider to be dishonest or hoard a business’s data.

The right digital marketing agency will allow you to see your data, and they’ll talk to you about the analytics as they work to improve your marketing performance.

Red Flag #3 – False Promises

If an agency is promising you that your business will be at the top of search results by working with them in a matter of weeks – it’s a bad sign. It’s always important to ask how if they’re promising you things they cant keep. If they’re talking about paid advertising, then rest assured you have nothing to worry about.

Its always best to find an agency that has realistic goals for you to improve your local search results.

Last Thoughts

Digital marketing is fast-paced and demanding. Understanding an agencies top 3 must haves and top 3 red flags to look out for will have you off to the races. At Onimod Global, our goal is to ensure we help improve your marketing and drive success.

From SEO to social media, content marketing and strategy, We can help you gain up-to-date and relevant knowledge that will help you become an awesome digital marketer. Got questions about Facebook advertising or want to learn more about us? Contact us here today.