In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So, how do you become an expert in content marketing?
Well, this article makes no guarantees but the digital marketing experts here at Onimod Global are confident that the following tips will greatly improve your content marketing abilities.
Your content should always begin with an attention-grabbing headline. Such a headline can be difficult to create as you must not only convey the essence of the content but you must also peak the interest of the viewer.
Some general rules to remember when generating a remarkable headline are as follows:
- Be Specific: Get right to the point of your article in the headline. Make sure that the audience is aware of what the article is really all about.
- Be Descriptive: Try to paint a picture with your words. This does not mean that you need to use overly complicated jargon from a thesaurus, but rather that you should describe the subject of the piece carefully and colorfully.
- Ask A Question: This particular method can easily become cheesy but the key is to sound less like a 30-second infomercial and more like a concerned colleague or friend that is personally addressing the reader. Focus on appealing to the needs and wants of the reader rather than simply trying to sell your product.
- Do Your Homework: Did you know that the best opener for a headline is “X Reasons Why..”? These are the types of things that you should know if you wish to consider yourself a serious content marketing specialist.
The Next Step
Unfortunately, expertly crafting a unique and engaging headline is not the hardest part of content marketing. The true challenge lies in getting the viewer to actually start reading your content. Whether this be in the form of a click or a purchase, the objective remains the same.
In the process of content creation that is aimed at making conversions, you should bear a few things in mind:
- Start Out Strong: Your opening line needs to be as equally engaging as the headline you just wrote in order to keep the attention of the reader.
- Seamless Transitions: As you move between paragraphs you should be aware of how well each sentence is flowing into the next. A disjunct phrase could cause the reader to stumble, and possibly even close out of your article altogether.
- Don’t Forget A CTA: At the end of each content piece there should always be some sort of call to action. This is how you redirect the reader back to other genius content that you have created, or to some other sort of resource that is relevant to the subject of the article.
More From Onimod Global
As we have guided you through this exceptional list of to-dos in the world of content marketing, it would be shameful for us not to take our own advice, which is why we invite you to visit the Onimod Global News Page to stay up to date on all of the latest and greatest trends within the digital marketing industry.