Tag Archive for: digital marketing advice

Is Your LinkedIn Account Reaching Its Full Digital Marketing Potential?

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Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by MarketingProfs. So, you definitely need to be asking yourself, how does your LinkedIn account compare to the competition?

Recent LinkedIn Update

Just a few weeks ago, LinkedIn introduced the “LinkedIn Audience Network”. With uncanny similarity to the Facebook Audience Network, this new product is meant to assist marketers by allowing them to reach users on apps and websites that are not currently managed by LinkedIn itself.

In short, marketers can get their LinkedIn ads in front of more people. The goal of this wider audience capability is to increase impressions, engagements, and ultimately increase conversions. AdAge released an article that includes testing results of this new LinkedIn product, which boasted an impressive 3-13% increase in unique impressions.

Helpful Hints

LinkedIn is not foolproof. There are many ways that you may be unknowingly sabotaging your digital marketing efforts through this popular platform. Christopher Heine of Adweek compiled a list of 20 LinkedIn Do’s and Don’ts, which includes first hand recommendations from highly successful digital marketers.

We here at Onimod Global decided to create a shortlist from this Adweek article of the tips that we found to be the most useful.

Do:

  • Make it Personalized: No one likes getting spammed with random messages through their LinkedIn inbox. In order to make yourself stand out and get attention, you have to give the recipient a reason to keep reading. Brittany Simpson from Site Strategics suggests, “Don’t immediately approach with an ‘ask,’ but approach with a ‘give’ of some sort.”
  • Analyze Your Target Audience: Now that LinkedIn has added more people to its audience, use it! If you already know who your target market is, great. If not, do some preliminary testing to try and narrow it down. As you move forward, Kirsten Chiala of Cisco recommends, “From that research, take it a step further and develop personas so you can customize your content to that target audience.”

Don’t:

  • Stalk Your Connections: Everyone has been in a situation where they continually ignore or delete requests from other users on social media. Take the hint, and move on. Do not waste your time chasing after connections who clearly do not want to hear what you have to say. Try to focus on generating new leads instead. If you continue down this path you will only spin your wheels, and as Rick Smith of Exos put it, “Plus … it’s kinda creepy.”
  • Treat LinkedIn Like Facebook: These platforms may be similar, but they are incredibly different from a digital marketing perspective. While you want to continually try to engage with your connections by posting content on your page, you also don’t want to take it too far and annoy them. Appearing as a pest may cause others to ignore you, or even delete you from their network. If you must post, make sure it is relevant and actually useful.

3 Deadly Digital Marketing Mistakes to Avoid

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Digital marketing is often much more difficult than many people think. You can’t just hand over a marketing department to any millennial with a laptop and a Facebook account. You need a trained professional. Onimod Global is here to help with a quick list of marketing mishaps to steer clear of.

1.) No Clear Marketing Strategy

This is without a doubt the most effective way to sink your company. Moving ahead with digital marketing initiatives without any type of real game plan is detrimental. Not only will it waste time and money, but some of the damage may be irreversible. It can be very hard to change a consumer’s perception of a business once they’ve already interacted with it. After all, no one gets a second first impression.

Make sure to develop a real strategy before making any major moves. Consult with real professionals outside of your business. You may also want to seriously consider hiring someone full time to run your marketing campaigns. Digital marketing is not something that can be learned overnight. It requires real experience and education to be implemented successfully.

 

2.) Limited Social Media Exposure

First of all, you need to make sure that your brand exists on social media. Facebook, Twitter, Linkedin, and Instagram are just a few to get started. If you aren’t on these 4 basic platforms, then you are most certainly missing out on an enormous customer base.

Being present on these various platforms is invaluable to your brand’s identity. They are also completely free, aside from the time it will take to get them up and running.

If potential customers cannot find you anywhere on the internet besides your website, they may think that your company is a scam. Social media is a perfect way to build up a solid foundation and spread the word about your business. It is also a great way to push your content.

 

3.) Not Enough Content

The more original content you generate, the better. Whether in the form of a tweet, blog, or newsletter, these all have the potential to gain more traction for your business. This is a great way to get people interested in what you have to say.

Every extra minute you spend inside of a particular platform helps you gain more knowledge and credibility. Engaging with others is a great way to prompt them into engaging with you. The more time that you spend tweeting, retweeting, hashtagging, and following major influencers, the more recognition your brand will receive.