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In today’s digital age, a robust social media strategy isn’t just optional for businesses—it’s essential for thriving in a competitive landscape. Social media platforms offer unparalleled opportunities to connect with your audience, build brand awareness, and drive

Marketing metrics matter because smart marketing is built on the foundations of solid data. That is why any business with a digital marketing strategy should be closely monitoring the following 4 metrics. Let’s hop right in!  In

At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI