Digital marketing trends are constantly evolving, and it can be tricky to stay relevant. Learn how to establish, expand and strengthen your digital brand presence here.
Digital marketing draws its power from a solid understanding of what motivates your customers. The messages, content and offers you send from your company need to reflect this understanding. And if you ignore the fundamental motivations of your customers, it could cost you.
Continue reading here to see how you can amplify your marketing efforts this year.
If you’re still directing people to lead capture forms and waiting for a response, you’re missing out on conversational marketing.
Instead of directing people to lead capture forms and waiting for a response, conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website.
This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.
Today’s audience wants content that demands attention. Interactive content creates an experience that makes the reader feel like they are part of the process, rather than just sitting on the outside looking in. Marketers are developing dynamic, experiences that encourage active engagement from their target audience with content such as:
- Interactive infographics
- Interactive maps
- Interactive videos
VR Based Tools and Apps
Virtual reality (VR) marketing has become more and more popular over time.
With the rise of digital shopping, shoppers increasingly want to be able to try on clothing or preview items before they buy them. In 2021, Meta (formerly Facebook) unveiled metaverse. This fast-tracked the need for marketers to implement hybrid and mixed-reality experiences into their marketing mix. Virtual reality (VR) marketing allows brands to promote their products or services using VR technology to create a simulated but realistic experience.
While many brands have successfully used augmented reality (AR) tactics to attract customers, like Target’s (AR) app, few have designed a completely immersive virtual reality experience that would require a VR headset. Virtual try-ons and branded Instagram filters will continue to have an impact on 2023’s marketing landscape, but expect to see even more innovative VR marketing tactics take center stage this year.
AI for Trendspotting
Artificial intelligence (AI) is poised to make a huge impact in many industries within the next few years.
Marketing professionals are now leveraging AI methods such as data models, algorithms, and machine learning to better understand their target audience. This data can help marketers optimize spending, customize and target content, and personalize their customer experience. It is estimated that three-quarters of marketers fail to use behavioral data for online ad targeting. New technology is working to make this data more accessible and affordable for small businesses.
With the world becoming more and more connected (and younger generations relying heavily on the internet to access services), it’s important to have an online presence. And although it’s no secret that digital marketing is a must-have for any business, there is no one-size-fits-all technique. You have to be willing to examine your business and do lots of testing to find out what gives you the highest ROI.
If you need assistance expanding your digital marketing reach, Onimod Global and our team of digital marketing experts can help. As a Chicago-based, in-house marketing team, we are your partner specialists for all your marketing needs.
We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media and content creation to SEO and paid search, you will have the tools to ensure your business succeeds online.
Are you ready to amplify your digital marketing strategy? Contact us here today.