Tag Archive for: facebook ad performance tips

Maximizing Facebook Ad Performance

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Mastering Facebook advertising is crucial for businesses aiming to stand out online, especially amidst evolving privacy changes and platform updates.

At Onimod Global, we understand the challenges and complexities that come with running successful Facebook ad campaigns. Here, we offer insights and best practices to help you elevate your Facebook advertising game and drive tangible results.

To optimize your campaigns effectively, consider the following strategies:

Allow Sufficient Time for Analysis

In today’s digital advertising landscape, patience is key. We advise waiting at least 72 hours, or the entire optimization window duration, before concluding campaign performance. While it’s essential to monitor daily metrics, refraining from premature analysis allows for a more accurate assessment of how your campaigns are truly performing over time. This extended observation period helps ensure that you’re not making decisions based on incomplete or misleading data.

Analyze at the Campaign Level

While it’s tempting to delve into the details of individual ads and creatives, focusing your analysis at the campaign level offers a broader perspective on performance trends. Remember that some conversions may be aggregated and reported with a delay, which can skew ad-level assessments. Analyzing campaigns holistically enables better pattern recognition and resource allocation for optimized performance.

Enable Aggregated Event Measurement

Ensure your campaign objectives are closely tied to web events that directly impact your business goals. For example, if you run an athletic apparel e-commerce store, your main goal may be to increase online sales. In such a scenario, it’s essential to give priority to events like “Add to Cart” and “Purchase” within the Events Manager. This prioritization aligns campaigns with key metrics and minimizes optimization for less relevant ones. As a result, your advertising endeavors are optimized for maximum effectiveness, driving better outcomes for your business.

Implement the Conversions API

The Conversions API serves as a crucial link between your marketing data and the Facebook platform, offering enhanced measurement accuracy and optimization capabilities. By integrating the Conversions API into your setup, you can track and attribute conversions more reliably, ultimately leading to improved campaign performance and reduced cost per action. Using this tool also reinforces your commitment to user privacy, building trust with your audience and regulators.

Leverage the Learning Phase

During the initial learning phase of your campaigns, give Facebook the necessary time to gather data and optimize ad delivery algorithms. Minimize manual edits and avoid frequent changes to allow the platform to learn and adapt to audience behavior effectively. Consider consolidating ad sets or selecting more frequent optimization events to expedite learning and achieve optimal results faster.

Explore All Available Tools

In a dynamic and evolving advertising landscape, it’s essential to explore a variety of measurement solutions beyond the Facebook Ads platform. By diversifying your toolkit, you can uncover potential discrepancies in reporting and help ensure data accuracy across multiple channels. Whether it’s utilizing third-party analytics platforms or implementing custom tracking solutions, leveraging all available tools empowers you to make informed decisions and maximize the effectiveness of your advertising investments.

Embrace Testing and Learning

Continuous experimentation is the cornerstone of successful advertising campaigns. Test different bidding strategies, ad formats, and audience targeting parameters to identify what resonates best with your target audience. By embracing a culture of testing and learning, you can uncover valuable insights, refine your approach, and stay ahead of competitors in an ever-evolving digital landscape. Remember that optimization is an ongoing process, and each test brings you one step closer to achieving your advertising objectives.

Final Thoughts

By adopting these strategies, you can confidently navigate the digital landscape and drive meaningful business results.

At Onimod Global, we’re dedicated to helping you leverage the full potential of Facebook advertising and drive sustainable growth. Contact us today to learn more about how our expertise and tailored solutions can elevate your digital marketing strategy.

How To Improve Facebook Ad Performance and Measurement

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Per ususal, the last quarter of the year is a busy one and a very important time for businesses like yours. For 2021 in particular, you are most likely attempting to execute paid social media strategies with Facebook ads and digital marketing plans while navigating through a sea of privacy and platform changes across the entire online advertising industry.

Facebook estimates that in aggregate they are underreporting iOS web conversions by approximately 15%. however this is an overarching number with a broad range for individual advertisers. Facebook claims that the conversions occurring in the real world, like sales and app installs, are higher than what is being reported for many advertisers. Onimod Global experts are here to help you understand these changes, specifically in Facebook ads, and optimize performance in this new environment.

Actions to Improve Facebook Ad Performance and Measurement

As you build your campaigns, try to keep these Facebook advertising best practices in mind:

  • Before you analyze performance, allow some time: Delayed data is a real pain. Due to the fact it’s almost inevitable as well as modeled reporting, we advise waiting a minimum of 72 hours or the full length of the optimization window selected before evaluating the performance for campaigns that are optimized for conversions. Daily assessment is of course still possible for campaigns and should be monitored, but waiting to analyze and report will ensure you get the most accurate picture of performance.
  • Analyze at the campaign level, not the creative level: Where it’s possible and makes sense for your analysis, analyze reporting at the campaign level. While you can always assess performance at the ad set and ad level is possible, some estimated conversions are aggregated and reported with a delay. We advise to take this into account when assessing ads performance.
  • Enable Aggregated Event Measurement: This essentially means to choose the web events (like a sign-up or a purchase) that are most aligned with your core business outcomes and are frequently used as the events to optimize against in your campaigns. If you are running ads optimized against events that have not been prioritized in Events Manager, it may potentially effect your results negatively.
  • Set up the Conversions API: The Conversions API creates a simple, reliable and privacy-safe connection between your marketing data, such as website events and offline conversions, and Facebook. Adding the Conversions API to your existing setup will help you optimize your ad campaigns, decrease cost per action and more accurately measure campaign outcomes while offering the same privacy protections we’ve put in place across our other Business Tools. Many advertisers are already seeing success with Conversions API, and you can check out their stories here.
  • Use the learning phase help Facebook discover the best way to deliver your ads: One tip we recommend to be able to exit the learning phase sooner is to consolidate your ad sets, expanding your audience or choosing an optimization event that occurs more frequently. Another way you can make the most of the learning phase is reducing the frequency of manual edits or expand your audiences, so there are more opportunities for people to complete your optimization event.
  • Take all available tools into account: You may also want to consider all measurement solutions available to you, on Facebook Ads platform and off. During this period of transition, it’s crucial to review all measurement solutions to identify potential underreporting that may be occuring for your business.
  • Continue to test and learn: Through testing new bidding, format and audience strategies, you can identify what is working today and evolve over time as Facebook Ads continue to improve. Testing new creative and marketing strategies is essential for improving your performance over time.

Final Thoughts on Facebook Ads

When there’s even more to take into account in terms of making your Facebook Ads perform better, it’s important to know how each will benefit you and drive results. We will continue to share case studies and considerations to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things Facebook advertising, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.