Sustainable marketing has become an increasingly important issue across all industries in recent years. Consumers expect their support companies to follow suit as they become more environmentally conscious. Here's how. More and more consumers are communicating how
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Gen Z now makes up 26% of the population and comprises 48% of the total media audience. Their spending power is estimated to be between $29 and $143 billion, without taking into account their influence on household
We have already discussed the importance of women in digital marketing, but let’s take a look at how a few specific women are shaping its future. Many brands are currently shifting their target audience to include more
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