Google announced last month that it will now be allowing free listings in Google Shopping search results. Google also released information that retailers can integrate PayPal with their Google Merchant Center accounts. That integration is officially live!
This means that retailers and brands using PayPal as a checkout option on their site can now link their PayPal account to the Google Merchant Center which will apply to all products for listings across Google. If you’re new to Google Merchant Center, the PayPal connection can also speed up the merchant verification process.
Where to start with PayPal integration
To integrate the PayPal platform is quite simple. Just follow these three simple steps from Search Engine Land:
- After you log into the Google Merchant Center, select tools in the upper left navigation.
- Select “linked accounts” under the settings menu. Here you will see the option to link your PayPal account.
- In order to have your products eligible to be listed on Google Shopping, Search, Images and elsewhere, you will need to opt into Surfaces across Google.
And that’s it, easy and efficient for everyone involved. Total win-win for retailers and shoppers alike.
Why This Integration Matters
At this moment, PayPal is the only integrated platform. Google says there will be more options for integration payment platforms in the future for retailers to choose from. When there is integration of a variety of payment platforms, it significantly lowers the barrier for entry for merchants to list their products on Google shopping search. This helps retailers expand to new unpaid channels and helps Google broaden the universe of products it can show users. Another win-win!
Bill Ready, President of Commerce at Google, also mentioned in the initial announcement additional information to make e-commerce more accessible:
We’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.
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