Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming.
While hard work and determination can certainly increase an individual’s chances of success in digital marketing, there are some natural skills that all of the top performers possess.
Video Content Production
Consumers are tuning out advertisements more and more everyday. Overall screen time is continuing to rise, but people are paying less attention to advertisements and what they are saying.
One new way to boost engagement rates with ads is to use video. Videos make the process much easier on the consumer because they smoothly deliver the message through visuals, rather than some kind of long winded text.
Videos also have the added benefit of being absorbed quicker. Images can be seen much faster than words can be read. This gives the advertiser a little more time to get their message across, before the audience moves on.
Even with videos, the content has to be solid in order to get the right message across to the consumer. This message comes from a qualified copywriter.
Content is the centerpiece of every advertising campaign. It is essential that every commercial, blog post, and Google Search ad is focused around the same marketing strategy. Driving home the same big idea to every potential customer is how you tell the world about your business, and why others should do business with you.
An article by Forbes recommends that agencies look for writers that can produce quality material over a wide variety of subjects. In some instances, companies will only require technical writers, but it is better for you as an applicant to have multiple writing specialties in your wheelhouse as you search for jobs in digital marketing.
Social Media Management
Once the copy has been created, there needs to be a way to spread the word. According to the Pew Research Center, oughly 70% of the U.S. population uses social media. This includes all age groups and demographics, generating endless possibilities for marketers.
Facebook leads the pack in terms of engagement rates and audience size with over 175 million daily users according to Business Insider. Twitter, LinkedIn, and Instagram round out the list of major social platforms to utilize in digital marketing.
A deep understanding of each of these platforms is invaluable. One important aspect to consider is that the interfaces and services offered by these social media leaders are constantly changing. The best way to maintain current working knowledge within these platforms is to utilize them in every day marketing activities.