Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing.
By The Numbers:
Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of the disposable income used each year in the United States.
The volume of potential customers is staggering, and could definitely be utilized by businesses wishing to reach out through digital advertising. Do not let them go unnoticed.
Aged consumers are also not as resistant to digital devices and platforms as many may assume. In fact, a Nielson report shows a 16% increase in use of tablets by those 50 years and older. The same report also claims a 12% growth in smartphone use for this same demographic.
As older citizens are adapting to newfound technology, it is important to appeal to them just as you would to any other consumer.
This generation is following many of the same trends and patterns of behavior as millennials. Both groups are starting to shift toward mobile in a very large way. This shift creates the perfect opportunity to reach baby boomers.
Utilizing mobile targeting options through various platforms like Google AdWords, Facebook Ads, Twitter Ads, etc. is essential to meeting the needs of this consumer base. Refining your options to target those who are retired, within a certain age range, or are located in popular retirement destinations such the state of Florida are all excellent ways to get started.
Begin by casting your net as far as you possibly can. Include everything, don’t hold back. Once you’ve accomplished this, you can start to dial it back in and optimize your targeted areas. Trial and error is the best way to figure out what will work best for your business.
Over time these small alterations will begin to show great growth. This whole process is called achieving “micro-wins”. You can learn more about this process by reading this article of ours: “Micro-Wins: The Key to AdWords Success”.